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Preferensi Masyarakat Terhadap Potensi Maskot Wisata di Kota Sukabumi Provinsi Jawa Barat Kurnia, Insan; Munajat, Chery Pixy Redaniar; Untari, Rini
Jurnal Kajian Pariwisata Vol 5 No 1 (2023): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v5i1.952

Abstract

The mascot is the personification of an object that you want to represent and has important value in tourism as part of city branding. The mascot is related to regional identity and is widely known by the public. The research aims to identify the potential of maskots and people's preferences for mascots in Sukabumi City. The research was conducted in February-June 2021 with the stages of (1) identifying potential maskots, (2) direct observation, and (3) identifying preferences through a questionnaire with a likert scale of 1-4 from 263 respondents from the people of Sukabumi City. There were 30 potential mascot objects identified, consisting of 12 culinary objects, eight building objects, seven flora objects, and three transportation objects. All of these objects can still be found and are in the Sukabumi City. Overall, the highest preference for tourism mascot potential was mochi (????̅=3.75; n=256) while the lowest was the Post Office (????̅=2.48; n=192).
Identification of COVID 19 Risks of Micro, Small and Medium Scale Tourism Business Actors (MSMEs) in the Pangandaran Beach Area Indah Rahmani, Natasha; Patabang, Melewanto; Untari, Rini
Journal of Indonesian Tourism and Development Studies Vol. 11 No. 3 (2023)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2023.011.03.03

Abstract

The COVID-19 pandemic has impacted various sectors of the economy worldwide, including the tourism sector. The UNWTO (2020) reported that international tourist arrivals declined significantly by around 60-80% in 2020. As one of the regions in West Java Province that excels in the tourism sector, Pangandaran Regency was also affected. Based on the value of Gross Regional Domestic Product at Constant Prices in the accommodation and food and beverage supply sector, there is a decline of -2.32% in 2020 and a slight increase to 3.12% in 2021. However, it has not recovered as it did in 2019, when the rate was 9.28%. This study aims to investigate how MSMEs, specifically UMKM tourism business actors, in the Pangandaran Coastal Area have survived the COVID-19 pandemic outbreak. The method employed is deductive research, which involves collecting data by distributing questionnaires to 160 respondents from MSMEs in the tourism sector of the Pangandaran coastal area, using a purposive sampling technique, and applying risk management analysis. The results of this study show that most business actors closed temporarily due to the PPKM policy, while others adjusted their selling times, and some changed the type of business they offered. The most considerable and significant risk is the income component, which includes the number of visitors, the scarcity of funds, and the limited time available to sell. Meanwhile, the scarcity of capital goods, the number of workers, the health of sellers, and the health of human resources are relatively unaffected. The COVID-19 pandemic is the first pandemic to have occurred in this area in the last decade; there is no single research study on this topic prior to its emergence. The government and all the business actors are still figuring out the best way to keep their economy running.
Development of Village Ecotourism in Sindangkasih Tourism Village Based on Tourism Satisfaction and Preference in Garut Regency Asri, Shafitri Rahma Dani; Untari, Rini; Resmayasari, Ira
PETA - Jurnal Pesona Pariwisata Vol. 2 No. 2 (2023): Pesona Pariwsata
Publisher : Program Studi Pariwisata, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/peta.v2i2.36

Abstract

Tourist visits are an important aspect of maintaining the existence of tourist destinations, including in the Garut Regency area. This district has great potential in developing village ecotourism. Sindangkasih Tourism Village, one of the tourist villages in Garut Regency, has great potential for developing village ecotourism. The research aims to identify ecotourism resources and identify tourist satisfaction and preferences using a questionnaire with a Likert scale of 1-7 from 30 tourist respondents. Data collection was carried out over three months, from April to June 2022. wild fauna as well as the seven elements of culture. The results of the tourist assessment regarding satisfaction with the highest score on natural attractions, namely river landscapes and natural scenery, and cultural attractions, namely art. Tourists rate very satisfied with transportation to tourist villages and tourist routes. Tourists at a general rate are satisfied with the facilities and infrastructure in the village, besides that they are very satisfied with the tourism activities carried out at the Ngagogo pond, playing in the river and enjoying the natural scenery. The highest preference for tourism activities is enjoying natural scenery and playing traditional games during holidays taking into account the existence of the attractions provided.
Preferensi Masyarakat Terhadap Potensi Maskot Wisata di Kota Sukabumi Provinsi Jawa Barat Kurnia, Insan; Munajat, Chery Pixy Redaniar; Untari, Rini
Jurnal Ilmiah Ilmu Pariwisata Vol 5 No 1 (2023): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/jiip.v5i1.952

Abstract

The mascot is the personification of an object that you want to represent and has important value in tourism as part of city branding. The mascot is related to regional identity and is widely known by the public. The research aims to identify the potential of maskots and people's preferences for mascots in Sukabumi City. The research was conducted in February-June 2021 with the stages of (1) identifying potential maskots, (2) direct observation, and (3) identifying preferences through a questionnaire with a likert scale of 1-4 from 263 respondents from the people of Sukabumi City. There were 30 potential mascot objects identified, consisting of 12 culinary objects, eight building objects, seven flora objects, and three transportation objects. All of these objects can still be found and are in the Sukabumi City. Overall, the highest preference for tourism mascot potential was mochi (?????=3.75; n=256) while the lowest was the Post Office (?????=2.48; n=192).