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All Journal JURNAL ABDIMAS PLJ Growth: Journal Management and Business Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Shalfi Andri
Politeknik Tempo
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Do All Marketing Mix Elements Matter Equally? Purchase Decisions and Customer Satisfaction among Generation Z iPhone Consumers in Greater Jakarta Harry Jundrio; Indira Tribhuwana Tungga Dewi; Assyifa Rachma Nabela; Ardiansyah Ardiansyah; Rahmi Utami; Shalfi Andri
Growth: Journal Management and Business Vol. 4 No. 01 (2026): June 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v4i01.1503

Abstract

This study investigates the effects of the marketing mix dimensions, namely product, price, promotion, and place, on purchase decisions and customer satisfaction. A quantitative research approach was employed using a survey method, involving Generation Z iPhone consumers residing in the Greater Jakarta metropolitan area, Indonesia. Respondents were selected using non-probability purposive sampling, with the principal inclusion criteria being individuals born between 1997 and 2012, residing in Greater Jakarta, and having purchased an iPhone at least once. The study involved 225 respondents. The collected data were analyzed using multiple linear regression with IBM SPSS version 27 to examine the influence of each independent variable on purchase decisions and customer satisfaction. The findings indicate that product, price, promotion, and place have positive and significant effects on customer satisfaction. However, with respect to purchase decisions, only product and price exhibit positive and significant effects, whereas promotion and place do not significantly influence consumers' purchase decisions. Product emerges as the most influential determinant of customer satisfaction and also exerts the strongest influence on purchase decisions among all independent variables. These findings suggest that product quality and appropriate pricing constitute the primary considerations influencing consumers' satisfaction and purchasing decisions. Accordingly, firms should prioritize product value and appropriate pricing while strategically utilizing promotion and distribution to strengthen customer satisfaction.
PEMBERDAYAAN MASYARAKAT MELALUI PEMBENTUKAN BANK SAMPAH TINGKAT RW: SINERGI MANAJEMEN, DESAIN MEDIA, PEMASARAN, DAN PRODUKSI MEDIA DI KELURAHAN SUKABUMI SELATAN, JAKARTA BARAT Aditya Burhan; Cindy Cindy; Shalfi Andri; Muhammad Nur Hidayat; Rahmi Utami; Rachma Tri Widuri
JURNAL ABDIMAS PLJ Vol. 6 No. 1 (2026): JURNAL ABDIMAS PLJ, Juli 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v6i1.2484

Abstract

Waste management is a major challenge for the DKI Jakarta Provincial Government, marked by daily waste generation reaching approximately 7,500-8,000 tons and a national waste-handling rate that has never exceeded 49 percent. To address this issue, the Governor of DKI Jakarta issued Governor Instruction Number 5 of 2026 concerning the Movement for Waste Sorting and Processing at the Source, which took effect on 10 May 2026 and obliges residents to sort waste into four categories: organic, inorganic, hazardous and toxic materials (B3), and residue. This community service activity was carried out in collaboration with five higher education institutions in Sukabumi Selatan Sub-district, Kebon Jeruk, West Jakarta, on 27 July 2026, with the theme of community empowerment in sustainable waste management through source-based sorting education and strengthening waste bank governance. Field observation found that only one active neighbourhood-level (RW) waste bank existed in Sukabumi Selatan. Through the collaborative competence of Management, Media Design, International Marketing, and Media Production study programs, this activity produced a joint commitment among the Sub-district Government, PKK cadres, and Karang Taruna to establish a waste bank in each RW, mentored by the respective RW's Karang Taruna unit. The activity is expected to accelerate the achievement of the RPJMN's target of 100 percent managed waste by 2029 while strengthening the local circular economy.
Determinan Kegagalan Marketplace Vertikal Home Living di Indonesia: Studi Kasus Renos Marketplace Shalfi Andri; Fransiscus Carlos S; Ardiansyah Ardiansyah; Indira Tribhuwana Tungga Dewi
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 3 (2026): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i3.11481

Abstract

The expansion of Indonesia's e-commerce market has not by itself made vertical marketplaces viable. This study examines the failure of Renos Marketplace Indonesia, a home living and home improvement platform that began operating in June 2021 and shut down permanently on 25 January 2026, and examines it alongside the near-simultaneous closure of NocNoc, its affiliate in Thailand, as a parallel case. The study adopts an exploratory single-case design with document analysis, two-stage thematic coding, and source triangulation across academic literature, corporate disclosures, national business media, and market reports. Each reported failure factor is supported by at least two independent sources of different types. Seven interacting factors emerge: purchase frequency insufficient to amortise customer acquisition costs; weak repeat purchase; asymmetric competition from horizontal platforms that together held about 92 percent of Indonesian e-commerce GMV in 2025; the logistics of bulky goods; partial product-market fit in a high-involvement category whose buyers still inspect goods in person; reliance on a corporate sponsor without an independent path to profitability; and geographic concentration in Jakarta. Six sustainability strategies are proposed and illustrated with Indonesian home living platforms that adopted omnichannel and business-to-business revenue models. The study makes a conceptual contribution by arguing that failure in this segment stems less from managerial execution than from a structural mismatch between the characteristics of the product category and the architecture of the marketplace model.
Co-Authors Aditya Burhan Ardiansyah Ardiansyah Assyifa Rachma Nabela Cindy Cindy Fransiscus Carlos S Harry Jundrio Indira Tribhuwana Tungga Dewi Muhammad Nur Hidayat Rachma Tri Widuri Rahmi Utami