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All Journal Jurnal IPTEK Bagi Masyarakat
Vanesa Aurelia
Universitas Pembangunan Nasional Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Mechanical Engineering Physics Public Health Social Sciences

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Association Between the Quality of Agricultural Educational Content on Instagram and Urban Farming Self-Efficacy Among Urban Generation Z Vanesa Aurelia; Taufik Setyadi; Wahyu Santoso
Jurnal IPTEK Bagi Masyarakat Vol 6 No 1 (2026)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v6i1.1821

Abstract

Instagram is widely used to distribute educational information, including urban farming content. This cross-sectional study examined the association between perceived quality of educational content on the Instagram account @infarm.id and urban farming self-efficacy among urban Generation Z. A purposive online survey involved 120 respondents aged 18–29 years who lived in urban areas and had viewed @infarm.id educational content at least twice. The measurement and structural models were analyzed using partial least squares structural equation modeling in SmartPLS 4. Perceived educational-content quality was positively associated with urban farming self-efficacy (β = 0.794; t = 22.843; p < 0.001; 95% CI [0.706, 0.849]), and the model explained 64.1% of the variance in self-efficacy. Because the design was cross-sectional, purposive, and based on self-reported perceptions collected at one time point, the findings indicate association rather than causal impact or actual adoption of urban farming.
Co-Authors Santoso, Wahyu TAUFIK SETYADI