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All Journal Natural: Jurnal Pelaksanaan Pengabdian Bergerak Bersama Masyarakat
Habibuddin Rivani Nasution
Universitas Islam Negeri Sumatera Utara Medan
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice

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Strategi Digitalisasi UMKM Makanan dan Mitigasi Kejahatan Siber di Desa Paya Pinang sebagai Upaya Penurunan Kemiskinan Habibuddin Rivani Nasution; Jahro Jahro; Khusnul Habiba Siregar; Mohammad Rafli; Husna Sari Siregar
Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat. Vol. 4 No. 3 (2026): August : Natural: Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/natural.v4i3.2463

Abstract

This study aims to analyze the digitalization strategy of food MSMEs and cybercrime mitigation in Paya Pinang Village as an effort to support poverty reduction. This study employs a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The research informants were food MSME owners who were involved in using digital technology for marketing, transactions, and business development. The results show that the utilization of social media, e-commerce, and digital payments provides opportunities for MSMEs to expand their marketing reach, increase interaction with consumers, facilitate transactions, and improve sales and income opportunities. However, digitalization also creates various cybercrime threats, including phishing, online fraud, account theft, and misuse of personal data. Therefore, digitalization strategies need to be accompanied by improved digital literacy and security through the use of strong passwords, account verification, awareness of suspicious links, and protection of customer data. Safe and sustainable digitalization is expected to strengthen MSME competitiveness, increase community income, and contribute to poverty reduction in Paya Pinang Village
Co-Authors Husna Sari Siregar Jahro Jahro Khusnul Habiba Siregar Mohammad Rafli