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All Journal Jurnal Teknologi Informasi dan Komunikasi
Siti Patonah Putri
Institut Pertanian Bogor
Computer Science & IT Education Electrical & Electronics Engineering Engineering Mechanical Engineering

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PENGARUH PENGGUNAAN INSTAGRAM TERHADAP PERSONAL BRANDING MAHASISWA KOMUNIKASI DIGITAL 61 SV IPB Siti Patonah Putri; Suparman Suparman; Harvia Atika Zahira
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 17 No. 2 (2026): September
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v17i2.1712

Abstract

This study aims to examine the effect of Instagram usage on personal branding among Digital Communication students of 61 SV IPB. The background of this research is based on the rapid development of social media as a medium for digital communication and self-image formation. Instagram, as a visual-based platform, is widely used by students to present their identity in the digital space. This study uses a quantitative approach with a survey method. The sample consists of 78 respondents selected using Accidental sampling.Data were collected through a Likert-scale questionnaire. Data analysis includes validity tests, reliability tests, descriptive analysis, and simple linear regression using SPSS. The results show that Instagram usage has a significant effect on personal branding with a significance value of < 0.001. The coefficient of determination (R²) is 0.465, indicating that 46.5% of personal branding is influenced by Instagram usage. Therefore, Instagram plays an important role in shaping students personal branding in the digital era.
Co-Authors Harvia Atika Zahira Suparman Suparman