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All Journal Jurnal Teknologi Informasi dan Komunikasi Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Journal of Creative Student Research Jurnal Cendekia Ilmiah
Suparman Suparman
Institut Pertanian Bogor
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Transportation

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Strategi Komunikasi Krisis Patera Foundation dalam Mengatasi Kegagalan Pelaksanaan Program Pengembangan Pertanian Rachel Triana Azzahra; Mohamad Ghozali Moenawar; Suparman Suparman; Nabhila Manisya; Salwa Putri Awalina
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.6433

Abstract

Krisis dalam pelaksanaan program pengembangan pertanian dapat mengancam reputasi organisasi nonprofit seperti Patera Foundation. Penelitian ini bertujuan untuk menganalisis strategi komunikasi krisis yang diterapkan oleh Patera Foundation dalam menghadapi kegagalan program tersebut. Metode yang digunakan adalah analisis kualitatif terhadap data dari wawancara dan dokumentasi terkait. Hasil penelitian menunjukkan bahwa Patera Foundation menerapkan pendekatan komunikasi yang mengedepankan transparansi dan penjelasan mengenai penyebab kegagalan, serta langkah-langkah perbaikan yang diambil. Strategi ini berhasil memulihkan sebagian kepercayaan publik dan pemangku kepentingan, meskipun tantangan tetap ada. Sebagai kerangka analisis, yang membagi strategi respon krisis menjadi empat kategori utama: deny (menyangkal), diminish (mengurangi), dan rebuild (membangun kembali), serta satu strategi tambahan yaitu reinforcing (memperkuat). Temuan ini memberikan kontribusi signifikan bagi pengembangan strategi komunikasi krisis di sektor pertanian dan organisasi serupa.
Pola Komunikasi Kelompok Best Young Leader dalam Mempertahankan Eksistensi Falp di IPB University Tania Nurrahmawati; Suparman Suparman; Amiruddin Saleh; Rici Tri Harpin Pranata; Nabhila Manisya; Khalila Zahra Maharani; Maharani Azzahra
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.6594

Abstract

The Future Agile Leader Program (FALP) at IPB University aims to cultivate leadership skills among students and young leaders through adaptive group communication patterns. This study seeks to analyze the communication strategies employed by the Best Young Leaders in maintaining the program's existence and to explore the dynamics between organizers and participants in ensuring its sustainability. Utilizing a qualitative methodology, in-depth interviews were conducted with GYP (20 years old), one of FALP's distinguished young leaders. The findings reveal that adaptive communication patterns, grounded in responsiveness to the challenges of the digital era, leverage a hybrid approach of online and offline interactions (O2). Central to this framework are two-way communication and transparency, which foster collaboration and synergy among group members. Robust internal communication enhances each member's regarding their roles, significantly contributing to the group's success. Moreover, harmonious relationships between organizers and participants emerge as a pivotal factor in sustaining the program. This study concludes that adaptive and collaborative communication frameworks serve as a foundational pillar in ensuring FALP's longevity. Future recommendations include further exploration of the interplay between technology and self-awareness in elevating communication quality within leadership development initiatives.
PENGARUH PENGGUNAAN INSTAGRAM TERHADAP PERSONAL BRANDING MAHASISWA KOMUNIKASI DIGITAL 61 SV IPB Siti Patonah Putri; Suparman Suparman; Harvia Atika Zahira
JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI Vol. 17 No. 2 (2026): September
Publisher : Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jtikp.v17i2.1712

Abstract

This study aims to examine the effect of Instagram usage on personal branding among Digital Communication students of 61 SV IPB. The background of this research is based on the rapid development of social media as a medium for digital communication and self-image formation. Instagram, as a visual-based platform, is widely used by students to present their identity in the digital space. This study uses a quantitative approach with a survey method. The sample consists of 78 respondents selected using Accidental sampling.Data were collected through a Likert-scale questionnaire. Data analysis includes validity tests, reliability tests, descriptive analysis, and simple linear regression using SPSS. The results show that Instagram usage has a significant effect on personal branding with a significance value of < 0.001. The coefficient of determination (R²) is 0.465, indicating that 46.5% of personal branding is influenced by Instagram usage. Therefore, Instagram plays an important role in shaping students personal branding in the digital era.
Strategi Komunikasi Internal Berbasis Media Digital untuk Meningkatkan Employee Engangement di Asuransi Astra M.Fadli; Suparman Suparman
Journal of Creative Student Research Vol. 4 No. 3 (2026): Juni : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i3.6110

Abstract

The purpose of this study is to analyze internal communication strategies through digital media in enhancing employee engagement at Asuransi Astra. A qualitative approach was employed, utilizing in-depth interviews, observation, literature review, and documentation involving informants engaged in organizational internal communication. The findings indicate that internal communication does not merely function as a means of information dissemination, but also serves as an integrated strategy for fostering employee engagement. The use of digital media such as WhatsApp and email facilitates information distribution and supports participatory two-way communication. Informative, persuasive, and integrative communication functions are carried out through various internal activities, including events, competitions, and campaigns, which are capable of enhancing employee participation. An open and flexible communication climate further cultivates a supportive work environment, while the quality of internal services reinforces positive employee experiences within the organization. These findings demonstrate that effectively managed digital media-based internal communication strategies can serve as a critical factor in enhancing employee engagement. This study offers practical implications for organizations to optimize the use of digital media and to improve the quality and creativity of message delivery, with the aim of sustaining employee engagement, fostering harmonious and productive working relationships, and effectively supporting the achievement of organizational goals.
The Culture Shock Phenomenon of Overseas Students at IPB University Vocational School Muhamad Habibie; David Rizar Nugroho; Suparman Suparman; Nabhila Manisya; Anggi Widia Khairunnisa
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4571

Abstract

This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image as a modern, relevant brand. Using the EPIC Model, variables such as Empathy and Persuasion were found to significantly impact the creation of a positive brand image. Furthermore, the collaboration effectively enhances Samsung’s uniqueness and brand value in the eyes of consumers, who view Samsung as an innovative and trend-following brand. These findings suggest that celebrity collaboration strategies are effective for building a strong brand image, particularly on social media, and can serve as a reference for other companies looking to leverage celebrity influence to achieve similar goals. The study also highlights the vital role of social media in expanding brand reach, fostering engagement, and enhancing consumer loyalty through a more personal approach. In an era where social media significantly influences consumer behavior, this collaboration proves that strong emotional connections with consumers are key to brand success.
Effectiveness of Samsung Brand Collaboration with Blackpink in Improving Brand Image on Social Media Faradita Putri; Hudi Santoso; Suparman Suparman; Nabhila Manisya; Anggi Widia Khairunnisa; Khalila Zahra
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): January 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/aurelia.v4i1.4572

Abstract

This study explores the effectiveness of the collaboration between Samsung and Blackpink in enhancing Samsung’s brand image among young users. In the digital era, celebrity collaboration has become an important strategy for building brand image through social media. Using a quantitative approach, data were collected through a survey questionnaire distributed to Blackpink fans to understand their perceptions of this campaign. The study results indicate that the collaboration successfully strengthens emotional engagement, increases interest in Samsung products, and reinforces the brand’s image as a modern, relevant brand. Using the EPIC Model, variables such as Empathy and Persuasion were found to significantly impact the creation of a positive brand image. Furthermore, the collaboration effectively enhances Samsung’s uniqueness and brand value in the eyes of consumers, who view Samsung as an innovative and trend-following brand. These findings suggest that celebrity collaboration strategies are effective for building a strong brand image, particularly on social media, and can serve as a reference for other companies looking to leverage celebrity influence to achieve similar goals. The study also highlights the vital role of social media in expanding brand reach, fostering engagement, and enhancing consumer loyalty through a more personal approach. In an era where social media significantly influences consumer behavior, this collaboration proves that strong emotional connections with consumers are key to brand success.
Co-Authors Amiruddin Saleh Anggi Widia Khairunnisa David Rizar Nugroho Faradita Putri Harvia Atika Zahira Khalila Zahra Khalila Zahra Maharani M.Fadli Maharani Azzahra Mohamad Ghozali Moenawar Muhamad Habibie Nabhila Manisya Rachel Triana Azzahra Rici Tri Harpin Pranata Salwa Putri Awalina Santoso, Hudi Siti Patonah Putri Tania Nurrahmawati