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All Journal Review of International Economy and finance (RITEF) Muamalah Insights Hikmah Studies
Arif Rahman Hakim
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Religion Humanities Economics, Econometrics & Finance Education Other

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SOCIAL MEDIA USE, BUSINESS DEVELOPMENT AND IMPROVEMENT OF DIGITAL MARKETING STRATEGY IN THE MODERN TECHNOLOGY ERA Zuwardi; Arif Rahman Hakim; Jimmy Alpijan Pangondian Siregar; M. Celvin Zarman Pratama; Syahrul Ramadhan; Nola Agustina
Review of International Economy and Finance Vol. 3 No. 1 (2026): Review of International Economy and Finance (RITEF)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21991627

Abstract

This article examines the influence of the use of social media on changes in the way Indonesians do business, especially the current generation who are more inclined to use online business systems. The purpose of this article is to inform the Indonesian people about the influence of the use of social media that can affect the economy of the Indonesian people. This is caused by the times in the era of globalization, especially in the field of technology. At this time social media is needed by the community, where social media can have a positive impact on the economy of the Indonesian people, especially in doing business. The type of research used is a literature study by examining 10 journals that are relevant to the author's research. The type of data used is secondary data, namely data obtained indirectly. The data needed in this study were taken from documents related to research. Data collection techniques are carried out by reviewing and analyzing journals with rules related to the influence of using social media on changes in the way of doing business. The data analysis technique used is qualitative analysis. The results of this study indicate that the use of social media is indeed very influential and has an important role in society, especially the millennial generation. The use of social media is indeed very beneficial for today's society, so it's not surprising that many of them think that social media is very important. The ease of using social media is one of the reasons for the emergence of lifestyle changes in society, especially the millennial generation because this generation is the generation born in the digital world.
Analisis Service Frontline dalam Peningkatan Jumlah Pelanggan pada Lis Konveksi Aur Kuning Arif Rahman Hakim; Novera Martilova
Muamalah Insights : Journal of Islamic Entrepreneurship and Management Vol. 1 No. 3 (2026): September 2026
Publisher : Muamalah Insights : Journal of Islamic Entrepreneurship and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/muamalahinsights.v1i3.2046

Abstract

In the increasingly competitive garment SME sector, business sustainability depends not only on product excellence but also on the ability to deliver superior customer service. For firms operating in traditional markets, frontline employees represent the primary point of contact with customers and therefore play an essential role in shaping purchasing experiences and encouraging long-term relationships. Despite this strategic role, Lis Konveksi Aur Kuning has experienced a gradual decline in customer numbers, production output, and business revenue in recent years, highlighting the importance of strengthening frontline service performance. This study investigates how frontline service contributes to customer growth while also examining the operational challenges faced during service delivery. A qualitative descriptive case study was conducted using data gathered from in-depth interviews, field observations, and business documentation involving the owner, frontline staff, and customers. The data were interpreted through an interactive analysis process consisting of data reduction, data presentation, and conclusion verification. The results indicate that customer acquisition and retention are strongly influenced by the quality of interpersonal interactions provided by frontline employees. Personalized communication, prompt responses, comprehensive product explanations, and courteous service encourage customer satisfaction, stimulate repeat purchasing behavior, and generate positive word-of-mouth referrals. However, the effectiveness of frontline service remains constrained by limited staffing, differences in customer expectations and behavior, and the highly competitive environment of the local garment market. These findings enrich the discussion of service management within SMEs while offering practical guidance for improving frontline service capabilities as a means of strengthening customer retention and sustaining business competitiveness.
Representasi Hambatan Komunikasi Antar Budaya dalam Narasi Legenda Rakyat "Kuburan Duo" di Pasaman Timur: Analisis Teori Laray M. Barna Arif Rahman Hakim; Muhammad Fajri Fajri
Hikmah Studies : Journal of Religion, Narrative, and Thought Vol. 1 No. 3 (2026): September 2026
Publisher : Hikmah Studies : Journal of Religion, Narrative, and Thought

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The Kuburan Duo Folktale in East Pasaman not only narrates the origin of a particular place but also represents the communication processes that occur among communities with different cultural backgrounds. This study aims to analyze the forms of intercultural communication barriers portrayed in the Kuburan Duo Folktale and to explain the conflicts arising from those communication barriers. This research employed a qualitative approach using a descriptive method. Data were collected through observation, interviews, and documentation involving traditional leaders, community leaders, storytellers, and local people familiar with the Kuburan Duo Folktale. Data were analyzed through the stages of data reduction, data presentation, and conclusion drawing, while source triangulation was applied to ensure data credibility. The findings reveal that the intercultural communication barriers depicted in the folktale include language barriers, differences in cultural values, differences in symbolic meanings, and conflicts resulting from the failure to understand the messages and cultural behaviors of other groups. These barriers lead to misunderstandings that eventually develop into conflicts among the characters. The study concludes that the Kuburan Duo Folktale serves not only as a cultural heritage but also as an educational medium that promotes intercultural communication, mutual respect, and tolerance within a multicultural society. In addition, this study contributes to the development of intercultural communication studies by demonstrating that folklore can serve as an object of communication analysis to understand communication dynamics, meaning-making processes, and the emergence of conflicts resulting from cultural differences within local community contexts.
Co-Authors Jimmy Alpijan Pangondian Siregar M. Celvin Zarman Pratama Muhammad Fajri Fajri Nola Agustina Novera Martilova Syahrul Ramadhan Zuwardi