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All Journal Review of International Economy and finance (RITEF) Muamalah Insights
Nola Agustina
Universitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi
Economics, Econometrics & Finance Education

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SOCIAL MEDIA USE, BUSINESS DEVELOPMENT AND IMPROVEMENT OF DIGITAL MARKETING STRATEGY IN THE MODERN TECHNOLOGY ERA Zuwardi; Arif Rahman Hakim; Jimmy Alpijan Pangondian Siregar; M. Celvin Zarman Pratama; Syahrul Ramadhan; Nola Agustina
Review of International Economy and Finance Vol. 3 No. 1 (2026): Review of International Economy and Finance (RITEF)
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21991627

Abstract

This article examines the influence of the use of social media on changes in the way Indonesians do business, especially the current generation who are more inclined to use online business systems. The purpose of this article is to inform the Indonesian people about the influence of the use of social media that can affect the economy of the Indonesian people. This is caused by the times in the era of globalization, especially in the field of technology. At this time social media is needed by the community, where social media can have a positive impact on the economy of the Indonesian people, especially in doing business. The type of research used is a literature study by examining 10 journals that are relevant to the author's research. The type of data used is secondary data, namely data obtained indirectly. The data needed in this study were taken from documents related to research. Data collection techniques are carried out by reviewing and analyzing journals with rules related to the influence of using social media on changes in the way of doing business. The data analysis technique used is qualitative analysis. The results of this study indicate that the use of social media is indeed very influential and has an important role in society, especially the millennial generation. The use of social media is indeed very beneficial for today's society, so it's not surprising that many of them think that social media is very important. The ease of using social media is one of the reasons for the emergence of lifestyle changes in society, especially the millennial generation because this generation is the generation born in the digital world.
Strategi Bersaing Pelaku Usaha Oleh-Oleh Tradisional dalam Menghadapi Tren Makanan Modern Perspektif Etika Bisnis Syariah : (Studi Kasus pada Usaha Sagun Bakar Mamayang, Oleh-Oleh Khas Koto Tangah, Kecamatan Tilatang Kamang, Kabupaten Agam, Sumatera Barat) Nola Agustina; Awaluddin
Muamalah Insights : Journal of Islamic Entrepreneurship and Management Vol. 1 No. 4 (2026): Desember : 2026
Publisher : Muamalah Insights : Journal of Islamic Entrepreneurship and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30983/muamalahinsights.v1i4.2479

Abstract

This study is based on the increasing competition between traditional foods and modern foods, which has resulted in the declining competitiveness of traditional food businesses. Sagun Bakar Mamayang has experienced a revenue decline of approximately 30–40% over the past few years due to competition from more innovative products and limited promotional activities. The focus of this study is to examine how Sagun Bakar Mamayang implements competitive and marketing strategies based on Sharia business ethics to increase sales and expand its market reach from the perspective of Sharia business ethics. This study applies a field research method using a descriptive qualitative approach. Data were collected through observation, interviews, and documentation involving the business owner, consumers, and family members who participated in the production and distribution processes. Furthermore, the data were analyzed using SWOT analysis supported by the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix. This analysis was conducted to identify the factors affecting the business conditions from both the internal and external environments. The findings indicate that the competitive strategies implemented include maintaining the product's distinctive taste, preserving product quality, offering affordable prices, and building good relationships with customers. The marketing strategies are carried out through direct selling, cooperation with souvenir shops, and promotion through customer recommendations. Based on the results of data analysis using SWOT, the Strengths–Opportunities (SO) approach was identified as the most appropriate strategy, with a score of 3.08, because it utilizes the business's strengths to capitalize on market opportunities and expand market reach. In addition, Sagun Bakar Mamayang has implemented the principles of Sharia business ethics in its business operations.
Co-Authors Arif Rahman Hakim Awaluddin Jimmy Alpijan Pangondian Siregar M. Celvin Zarman Pratama Syahrul Ramadhan Zuwardi