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All Journal Jurnal Comparative : Ekonomi Dan Bisnis
Amalia, Risma
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Economics, Econometrics & Finance

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ANALYSIS OF THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND DIGITAL MARKETING ON THE DECISION TO PURCHASE KRISTANABLE.ID HIJAB IN BANYUWANGI DISTRICT Amalia, Risma; Nursaidah, Nursaidah; Rahayu, Jekti
Jurnal Comparative: Ekonomi dan Bisnis Vol 6, No 3 (2024): August
Publisher : Univesitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/combis.v6i3.11405

Abstract

This research aims to find out and analyze the influence of product quality, price and digital marketing on purchasing decisions at Kristanable.id in Banyuwangi. This type of research uses descriptive quantitative methods with a sample size of 95 respondents and uses data collection techniques in the form of questionnaires to respondents. The data analysis technique for this research uses instrument testing, classical assumptions and multiple linear regression. The analysis results obtained show that product quality, price and digital marketing have a positive and significant influence on purchasing decisions at Kristanable.id in Banyuwangi, with an influence contribution level of 0.574, which means 57.4%.
Co-Authors Nursaidah Nursaidah, Nursaidah Rahayu, Jekti Sahrul Saehana Yusuf Kendek