Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal ADI Bisnis Digital Interdisiplin (ABDI Jurnal) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal)
Vivi Meilinda
Sekolah Tinggi Ilmu Kesehatan Muhammadiyah Kuningan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Analysis of Omni Channel Strategy in Digital Retail on Modern Indonesian Consumer Behavior: Analisis Strategi Omni Channel dalam Ritel Digital terhadap Perilaku Konsumen Indonesia Modern Farisha Andi Baso; Santa Lusianna Sitorus; Vivi Meilinda; Sheila Aulia Anjani; Marta Rodriguez
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1226

Abstract

The development of digital technology has driven a profound transformation in the retail industry, giving rise to the omni-channel strategy as a holistic ap proach to meet modern consumer expectations. This study aims to analyze the influence of online and offline channel integration on Indonesian consumer behavior in the context of digital retail. Using a qualitative approach through literature review and secondary data analysis, this study reveals that today’s In donesian consumers show a high preference for convenience, personalization, and speed of service in the shopping experience. An omni-channel strategy enables companies to provide a consistent, adaptive, and integrated consumer journey across various interaction points, which has a positive impact on customer loyalty and operational efficiency. Furthermore, the implementation of this strategy aligns with sustainability principles, particularly in supporting Sustainable Development Goals (SDGs) 9 (industrial and infrastructure innova tion) and point 12 (responsible consumption and production). These findings confirm that the success of digital retail in Indonesia is highly dependent on the ability of business actors to strategically manage channel integration, under stand evolving consumer behavior, and prioritize sustainability values in their operations.
PENCEGAHAN PENYEBARAN BERITA HOAX TENTANG PESAN BERANTAI PENCULIKAN DI DAERAH TANGERANG, BANTEN Vivi Meilinda
ADI Pengabdian Kepada Masyarakat Vol 3 No 2 (2023): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v3i2.908

Abstract

Dengan semakin banyaknya orang yang memiliki akses ke internet, hoax menjadi semakin umum di Indonesia. yang mengejutkan, ibu rumah tangga merupakan mayoritas penyebar hoax, salah satu penyebab dari dampak buruk penggunaan internet, seperti berita palsu tentang penculikan anak, pelanggaran privasi, cyberbullying, konten kekerasan, dan pornografi adalah rendahnya literasi media digital. mayoritas dari ratusan berita palsu tersebut melibatkan penipuan di bidang teknologi informasi (fintech). Kegagalan masyarakat dalam melakukan pengecekan fakta di media sosial memiliki dampak yang serius. Dalam penelitian ini peneliti melakukan observasi dan survei terhadap pemberitaan tentang penculikan. Dan dengan dilakukan sosialisasi literasi dapat membuat ibu-ibu paham akan bahaya hoax di media. 
Co-Authors Farisha Andi Baso Marta Rodriguez Santa Lusianna Sitorus Sheila Aulia Anjani