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All Journal Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Nursabrina Rambe
Universitas Malikussaleh

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THE IMPACT OF ISLAMIC MARKETING IMPLEMENTATION AND PRODUCT QUALITY ON THE INTEREST IN BUYING HALAL PRODUCTS AT SUSHI TEI SUN PLAZA IN MEDAN CITY Nursabrina Rambe; Cut Sukmawati; Sufi; Nursanjaya; Riyandhi Praza
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 5 No. 2 (2026): October (ON-PROGRESS)
Publisher : PT. Radja Intercontinental Publishing

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Abstract

This study is titled "The Influence of Islamic Marketing Implementation and Product Quality on Purchase Intention for Halal Products at Sushi Tei Sun Plaza, Medan City"; the research was conducted at Sun Plaza Medan. This study aims to determine the influence of Islamic marketing and product quality on the purchase intention for halal products at Sushi Tei Sun Plaza in Medan City. It employs a descriptive quantitative research design and utilizes a non-probability sampling method, specifically purposive sampling. The study population consists of Muslim consumers who use or have previously consumed halal products from Sushi Tei Sun Plaza in Medan City, with a sample size of 100 respondents. Data were collected via a survey method. Data analysis was conducted using multiple linear regression with the aid of SPSS software. Partial hypothesis testing (t-test) reveals that Islamic marketing has a positive and significant effect on purchase intention (B = 0.586; t = 8.119; p < 0.001). Product quality also has a positive and significant effect on purchase intention (B = 0.247; t = 3.920; p < 0.001).
Co-Authors Cut Sukmawati Nursanjaya Praza, Riyandhi Sufi