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All Journal Jurnal Ilmiah Ekonomi dan Manajemen Indonesia
Lailatus Sholekah
Universitas Darul Ulum Jombang
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk, Electronic Word of Mouth (E-WOM) dan Fear of Missing Out (FOMO) Terhadap Minat Beli Iphone Seri 13 Ke Atas pada Generasi Z di Kabupaten Jombang Lailatus Sholekah; Wina Nurhayati; Evan Andarianto Ammaridho
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hypj3p03

Abstract

This study aims to determine the effect of product quality, electronic word of mouth (E-WOM), and fear of missing out (FOMO) on purchasing interest of iPhone series 13 and above among generation Z in Jombang Regency. This study uses a quantitative approach by distributing questionnaires to generation Z in Jombang Regency which are then analyzed using multiple linear regression, t-test and f-test. Sampling uses a non-probability sampling technique with a purposive sampling method to obtain 65 respondents. The results of the t-test in this study indicate that product quality does not significantly influence purchasing interest while electronic word of mouth (E-WOM) and fear of missing out (FOMO) significantly influence purchasing interest of generation Z in Jombang Regency. Simultaneously, the results of the study show that product quality, electronic word of mouth (E-WOM) and fear of missing out (FOMO) simultaneously have a significant effect on purchasing interest. The findings of this study indicate that positive information and reviews on social media and the urge to follow trends have a greater role in increasing purchasing interest than perceptions of product quality.
Co-Authors Evan Andarianto Ammaridho Wina Nurhayati