<![CDATA[Perfume or perfume is a fragrance produced from the extraction process of aromatic ingredients which are used to provide a fragrant aroma to the body, objects or rooms. In an effort to win competition in a relatively competitive market, brands from each perfume industry need to develop effective marketing strategies, one of which is through advertising photography. One very important aspect in a marketing strategy is visualizing attractive products to present to consumers. Orchard, as a brand that has just become known in the market, wants to continue to improve its image and increase consumer awareness about its products through advertising photography. The aim of creating this photographic work is to create a series of photos of Orchard products that have high aesthetic and technical quality for the various product variants offered. The method for creating this work was literature study, observing Orchard Perfum data, and experimenting with its realization through digital compositing techniques. The final result of creating this photographic work is a visual of Orchard products using digital compositing techniques which will later be used as advertising to promote the product. The conclusion in creating this photographic work is conceptual experimentation based on data which is then applied to the exploration of property utilization, light direction and composition which are digitally processed so that they can influence the final visual result. Apart from that, the combination of product benefits and market segmentation aimed at by the brand can create visuals that are in accordance with what has been designed.Keywords: advertising, brand, commercial photography, Orchard, perfume]]>
