Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Engagement and Empowerment (IJE2)
Nazwa Febriyani
Universitas Negeri Jakarta
Humanities Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ECOSYSTEM EMPOWERING WOMEN-OWNED MSMES THROUGH A SMARTPHONE APPLICATION FOR DIGITAL INVENTORY MANAGEMENT AND DIGITAL MARKETING WITHIN THE RED AND WHITE COOPERATIVE ECOSYSTEM Windy Permata Suyono; Fildzah Shabrina; Eka Septariana Puspa; Surya Anugrah; Khansha Sindra Irfani; Irima Rahmadani; Nazwa Febriyani
International Journal of Engagement and Empowerment (IJE2) Vol. 6 No. 2 (2026): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v6i2.279

Abstract

Women-owned Micro, Small, and Medium Enterprises (MSMEs) play an important role in strengthening household and local economies. However, many women entrepreneurs still face challenges in managing business operations, particularly in digital inventory recording, production cost calculation, and the utilization of digital marketing. This community engagement program aims to empower women-owned MSMEs through the development and implementation of a smartphone-based application for inventory management and digital marketing within the Red and White Cooperative ecosystem. The program was conducted with members of IPEMI PC Bojongsari through participatory training, hands-on application practice, mentoring, and evaluation. The activities introduced Smart-POS UMKM to support digital inventory recording, sales transactions, cost management, and business reporting, complemented by training on production cost and Cost of Goods Sold (COGS) calculation and data-driven digital marketing. The program emphasizes the integration of inventory and sales data to support pricing, promotional strategies, and business decision-making. Through this integrated approach, participants are expected to improve their digital financial literacy, operational efficiency, inventory management, pricing accuracy, and digital marketing capabilities. The program also strengthens the role of the Red and White Cooperative as a community-based ecosystem for supporting women-owned MSMEs through digital innovation. This initiative contributes to the achievement of Sustainable Development Goal (SDG) 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 9 (Industry, Innovation, and Infrastructure).
Co-Authors Eka Septariana Puspa Fildzah Shabrina Irima Rahmadani Khansha Sindra Irfani Surya Anugrah Windy Permata Suyono