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All Journal Jurnal Riset Pendidikan Ekonomi Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Community Development Journal: Jurnal Pengabdian Masyarakat Benefit : Journal of Bussiness, Economics, and Finance
Wida Aristanti
Universitas Negeri Jakarta
Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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PENINGKATAN PEMAHAMAN LITERASI KEUANGAN DAN PEMASARAN DIGITAL UMKM PLATFORM E-COMMERCE DAN MARKETPLACE Windy Permata Suyono; Eka Septariana Puspa; Surya Anugrah; Rio Firnanda; Wida Aristanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 5 (2025): Vol.6 No. 5 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i5.51644

Abstract

Banyak pelaku UMKM menghadapi masalah rendahnya literasi keuangan dan keterampilan pemasaran digital, sehingga menghambat pengelolaan usaha dan perluasan pasar di platform e-commerce. Topik ini dipilih karena pentingnya transformasi digital UMKM untuk meningkatkan daya saing di era ekonomi berbasis teknologi. Tujuan kegiatan pengabdian ini adalah meningkatkan kapasitas pelaku UMKM dalam pencatatan keuangan sederhana dan strategi pemasaran digital berbasis konten kreatif. Kegiatan dilaksanakan melalui metode sosialisasi, pelatihan, simulasi, dan evaluasi dengan pendekatan partisipatif. Mitra kegiatan adalah lima pelaku UMKM lokal yang bergerak di bidang crafting dan kerajinan tangan. Hasil pengabdian menunjukkan peningkatan signifikan pada aspek hardskill: pemahaman pencatatan keuangan meningkat dari 58% menjadi 85%, kemampuan pemasaran digital dari 54% menjadi 83%, dan keterampilan membuat konten promosi digital atau penggunaan platform digital dari 49% menjadi 80%. Selain itu, nilai ekonomis mitra meningkat melalui peningkatan engagement dan jangkauan penjualan daring. Hasil ini menunjukkan bahwa pelatihan berbasis praktik dan teknologi sederhana efektif dalam memberdayakan UMKM secara berkelanjutan. Diperlukan dukungan lanjutan melalui mentoring agar hasil pelatihan dapat memperkuat keberlanjutan usaha dan mendorong pertumbuhan ekonomi digital di tingkat akar rumput.
Pelatihan Infografis berbasis AI bagi Guru SDN 1 Cipining untuk Mendukung Media Pembelajaran Wida Aristanti; Muhammad Ikhwan; Suherdi Suherdi; Rayi Dwipanilih; Windy Permata Suyono; Wahyu Lestari
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 8, No 1 (2025): Desember 2025
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v8i1.4665

Abstract

Abstrak Perkembangan teknologi berbasis kecerdasan buatan (AI) membawa dampak  dalam dunia pendidikan, terutama dalam penyajian materi pembelajaran agar lebih menarik dan mudah dipahami oleh siswa. Salah satu bentuk pemanfaatan teknologi dapat melalui infografis berbasis AI yang dapat membantu guru menyampaikan materi secara visual dan sistematis. Infografis dapat membantu guru untuk membuat laporan atau karya dengan mudah dan kreatif. Kegiatan pengabdian kepada masyarakat bertujuan untuk meningkatkan kompetensi guru di SDN 1 Cipining dalam mengembangkan dan menggunakan infografis berbasis AI sebagai media pembelajaran di kelas. Kegiatan pelatihan ini diikuti oleh 10 guru SDN 1 Cipining. Metode yang digunakan dalam kegiatan ini terdiri  sosialisasi dan pelatihan dimana guru tidak hanya menerima materi, tetapi juga mempraktikkan keterampilan yang diperoleh. Hasil dari pengabdian masyarakat menunjukkan adanya peningkatan kemampuan guru di SDN 1 Cipining, dalam merancang infografis sesuai dengan kebutuhan pembelajaran. Berdasarkan hasil pre-test dan post test, didapat peningkatan motivasi guru sebesar 31%, penguasaan dan pemahaman teknologi infografis berbasis AI sebesar 58%, dan peningkatan kualitas media pembelajaran sebesar 36% . Program ini menunjukkan bahwa integrasi teknologi digital dapat memperkuat kualitas pembelajaran. Model pelatihan ini diharapkan dapat direplikasi di sekolah lain guna mendorong transformasi pendidikan berbasis teknologi. Kata kunci: Infografis, Kecerdasan Buatan (AI), Pelatihan Guru, Pembelajaran Digital.
The Role of Gen Z Students as Agents of Change in Digital Economic Development Policy Innovation Wida Aristanti; Wahyu Lestari; Windy Permata Suyono
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1377

Abstract

Generation Z, born and raised in the digital era, possesses unique characteristics as digital natives, positioning them as potential actors in driving innovation in economic development policy in Indonesia. Gen Z, particularly university students, play roles not only as technology users but also as creators of sustainable development solutions. This study aims to examine the role of Gen Z students as agents of change in the formulation and implementation of economic policies, especially in the digital economy sector. Using a qualitative approach and case study method, the research found that Gen Z students demonstrate high levels of participation in various activities such as digital-based entrepreneurship, public policy advocacy, and the use of social media and information technology to strengthen the economic ecosystem. They are also active in creative and collaborative communities that foster crosssector innovation. These findings highlight the importance of involving young generations in public policy processes and the need for institutional support, such as business incubators, entrepreneurship training, and access to funding. The strategic implication of this study is the necessity for governments and stakeholders to design inclusive, adaptive, and responsive policies that align with the dynamics and aspirations of today’s generation in order to enhance their contribution to national creative economic development.
Green Algorithms: Unveiling the Role of AI in Shaping More Sustainable Consumers Suherdi; Muhammad Ikhwan; Munawaroh; Wida Aristanti; Della Rulita Nurfaizana; Muthya Rahma; Syaifullah Abrar
Jurnal Riset Pendidikan Ekonomi Vol. 11 No. 1 (2026): APRIL
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Kanjuruhan Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jrpe.v11i1.12767

Abstract

This study aims to analyze the impact of information quality and service quality on customer satisfaction, with customer experience serving as a mediating variable within the context of artificial intelligence (AI)-based digital services. As Jakarta continues to evolve as a digital economic hub, the integration of AI into customer interactions has become crucial, yet it presents challenges regarding information accuracy and user trust. The research employs a quantitative approach, utilizing a survey method conducted among 350 university students in Jakarta who are active users of AI-driven digital platforms. Data analysis was performed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that both information quality and service quality have a significant positive influence on customer experience. Empirical results confirm that customer experience acts as a significant mediator in the relationship between the independent variables and customer satisfaction. The research model yielded an R-square value of 0.64 for customer satisfaction, demonstrating strong predictive power. These results emphasize that providing accurate information and responsive service is essential for creating a satisfying digital experience in the AI era. Practical implications suggest that digital service providers must prioritize the quality of automated system interactions to build sustainable relationships with consumers.
Co-Authors Della Rulita Nurfaizana Eka Septariana Puspa Muhammad Ikhwan Munawaroh Munawaroh Muthya Rahma Rayi Dwipanilih Rio Firnanda Suherdi Suherdi Surya Anugrah Syaifullah Abrar Wahyu Lestari Windy Permata Suyono