<![CDATA[Penelitian ini bertujuan untuk menguji dan menganalisis. pengaruh E-commerce Shopee terhadap Perilaku Konsumen pada Siswa SMA Nurul As’adiyah Lassa-lassa Yang terletak di Desa Lassa-lassa Kecamatan Bontolempangan Kabupaten Gowa. Pengumpulan data menggunakan teknik observasi, kuisioner, dokumentasi, dan studi pustaka. Populasi berjumlah 62 orang dengan teknik pengambilan sample menggunakan sampling jenuh. Hasil data tersebut telah diuji dengan uji instrumen berupa uji validitas dan realibiitas, dan uji asumsi klasik. Metode analisis data menggunakan analisis deskriptif dan analisis regresi linier menggunakan Aplikasi SPSS. Hasil penelitian ditemukan bahwa e–commerce Shopee berpengaruh terhadap perilaku konsumen siswa SMA Nurul As’adiyah Lassa-lassa.This research aims to test and analyze. The influence of Shopee E-commerce on Consumer Behavior among Nurul As'adiyah Lassa-lassa High School Students which is located in Lassa-lassa Village, Bontolempangan District, Gowa Regency. Data collection uses observation techniques, questionnaires, documentation and literature study. The population was 62 people with a sampling technique using saturated sampling. The data results have been tested using instrument tests in the form of validity and reliability tests, and classical assumption tests. The data analysis method uses descriptive analysis and linear regression analysis using the SPSS application. The research results found that Shopee e-commerce had an influence on the consumer behavior of Nurul As'adiyah Lassa-lassa High School students.]]>
