Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Abstrak: Jurnal Kajian Ilmu Seni, Media dan Desain
Paramitha Anisa Agustina
Institut Teknologi Nasional Bandung
Arts

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Komparatif Multimodalitas Kampanye Advokasi Pekerja Kreatif: Studi Kasus CRNY dan SINDIKASI Paramitha Anisa Agustina; Eka Noviana
Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain Vol. 3 No. 4 (2026): Juli : Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/abstrak.v3i4.1126

Abstract

The creative sector is widely promoted as a strategic driver of economic growth, yet creative workers continue to experience structural vulnerabilities such as project-based employment, income instability, and limited social protection. This study aims to examine how visual communication strategies in advocacy campaigns construct narratives about the value of creative labor and economic rights within different sociopolitical contexts. The research employs a qualitative descriptive approach using multimodal discourse analysis through representational, interactive, and compositional metafunctions. The data consist of purposively selected Instagram posts from Creative Rebuild New York and Serikat Pekerja Media dan Industri Kreatif untuk Demokrasi. The findings indicate that Creative Rebuild New York constructs creative workers as professional economic subjects through minimalist aesthetics and individual framing aligned with policy legitimacy, whereas Serikat Pekerja Media dan Industri Kreatif untuk Demokrasi emphasizes collective solidarity and mass mobilization through action-oriented visuals and contrasting colors. The study concludes that visual advocacy strategies are not neutral, but rather reflect distinct political orientations in advancing the rights of creative workers.
Co-Authors Eka Noviana