<![CDATA[The creative sector is widely promoted as a strategic driver of economic growth, yet creative workers continue to experience structural vulnerabilities such as project-based employment, income instability, and limited social protection. This study aims to examine how visual communication strategies in advocacy campaigns construct narratives about the value of creative labor and economic rights within different sociopolitical contexts. The research employs a qualitative descriptive approach using multimodal discourse analysis through representational, interactive, and compositional metafunctions. The data consist of purposively selected Instagram posts from Creative Rebuild New York and Serikat Pekerja Media dan Industri Kreatif untuk Demokrasi. The findings indicate that Creative Rebuild New York constructs creative workers as professional economic subjects through minimalist aesthetics and individual framing aligned with policy legitimacy, whereas Serikat Pekerja Media dan Industri Kreatif untuk Demokrasi emphasizes collective solidarity and mass mobilization through action-oriented visuals and contrasting colors. The study concludes that visual advocacy strategies are not neutral, but rather reflect distinct political orientations in advancing the rights of creative workers.]]>
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