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THE INFLUENCE OF DIGITAL REPUTATION AND ELECTRONIC WORD OF MOUTH ON THE DECISION TO USE HOSPITAL SERVICES Rahmi Rachmawati Sari; Nadia Syahran Naja; Leni Nuraeni HR; Novita Purnama Rifa; Vip Paramarta
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 4 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

Digital transformation has changed how people seek information and make decisions regarding healthcare services. Digital reputation and electronic word of mouth (e-WOM) have become important sources of information that may influence patients' perceptions and decisions when selecting hospitals. This study aims to analyze the influence of digital reputation and e-WOM on hospital service utilization decisions. A quantitative approach with a cross-sectional design was employed. Respondents were patients or hospital service users who met the predetermined inclusion criteria. Data were collected using a five-point Likert-scale questionnaire and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Digital reputation was measured through patient orientation, service quality, reliability, information credibility, and digital image, while e-WOM was measured through intensity, positive valence, negative valence, and information content. Hospital service utilization decisions were assessed based on decision certainty, suitability to needs, service utilization, intention to reuse, and willingness to recommend. The results indicated that [insert H1 result] and [insert H2 result]. Collectively, the two independent variables explained [R²]% of the variance in hospital service utilization decisions. The study concludes that effective digital reputation and e-WOM management are important components of hospital marketing strategies and competitiveness.
Eksplorasi Pengalaman Penghentian Fisioterapi Pasien Rawat Jalan: Perspektif Kualitas Pelayanan, Kepercayaan, dan Kepuasan Pasien Rahmi Rachmawati Sari; Farida Yuliaty; Rahadian Malik
Jurnal Mahasiswa Ilmu Kesehatan Vol. 4 No. 3 (2026): Jurnal Mahasiswa Ilmu Kesehatan
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jumkes.v4i3.4070

Abstract

Discontinuation of outpatient physiotherapy programs may affect continuity of rehabilitation and the achievement of therapeutic goals. This study aimed to explore the experiences of parents or guardians of patients who discontinued physiotherapy programs at the Santia Growth and Development Clinic in Purwakarta, from the perspectives of service quality, trust, and patient satisfaction. A qualitative phenomenological design was employed. Data were collected through semi-structured in-depth interviews with parents or guardians of patients who discontinued physiotherapy programs, supported by information from healthcare personnel. Data were analyzed using Colaizzi’s phenomenological method. The findings revealed that service quality was experienced through physical facilities, service consistency, communication, responsiveness, physiotherapists’ competence, and empathy. Patient trust was shaped by perceived professional competence, openness of information, integrity, and clarity regarding therapeutic goals and progress. Satisfaction with physiotherapy services did not necessarily lead to continued therapy. Discontinuation emerged as a cumulative and contextual process influenced by time constraints, scheduling difficulties, distance, family circumstances, children’s responses during therapy, perceived treatment progress, and unclear therapeutic expectations. Some families gradually discontinued therapy through postponed visits and missed appointments without formal closure communication. This study concludes that the discontinuation of physiotherapy is a complex experience involving interactions among healthcare services, patient-family perceptions, and contextual factors. Strengthening therapeutic communication, progress evaluation, service flexibility, and patient follow-up systems is essential to support continuity of physiotherapy care.