<![CDATA[The high production and dissemination of false information in the digital sphere require the government to implement public communication strategies that are fast, accurate, and adaptive. Instagram has become one of the primary channels utilized by Jabar Saber Hoaks to deliver clarifications, disseminate verified information, and provide digital literacy education to the public. This study aims to analyze the effectiveness of the use of Instagram by Jabar Saber Hoaks in reducing the spread of hoaxes in West Java. This research employed a qualitative descriptive approach. Data were collected through observation, interviews, literature review, and documentation. The informants consisted of Jabar Saber Hoaks social media managers who are directly involved in content production, issue monitoring, and interaction with the public. The analysis of effectiveness refers to Steers’ organizational effectiveness theory, which includes the dimensions of goal attainment, integration, and adaptation. The results indicate that the use of Instagram by Jabar Saber Hoaks has been effective in operational aspects, particularly in detecting and clarifying circulating hoaxes. However, its effectiveness in reducing hoaxes from a preventive perspective has not been fully achieved. This is reflected in the still high number of hoax findings and the relatively low level of audience engagement in several educational contents. In terms of integration, positive responses from the public demonstrate emerging trust, although two-way communication has not yet been optimal. Meanwhile, in the dimension of adaptation, Jabar Saber Hoaks is considered capable of adjusting its monitoring strategies and issue focus according to the dynamics of the digital environment. Based on these findings, this study recommends strengthening participatory approaches through the development of Instagram-based interactive services to enhance information accessibility, digital literacy, and responsiveness to public needs.]]>
