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All Journal International Journal of Management Science and Information Technology (IJMSIT)
Tri Anggun Lutfia
Universitas Bali Internasional Muhammadiyah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Digital Marketing Strategies Through Social Media in Increasing Donor Trust in LAZISMU Denpasar City Tri Anggun Lutfia; Yulianto Umar Rofi’i
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8175

Abstract

This study is aimed at examining the influence of digital marketing strategies through social media on donor trust in LAZISMU Denpasar City.  The study used an explanatory quantitative approach through a survey of 178 donors.  The data was analyzed using multiple linear regression to test the influence of digital marketing and social media strategies on donor trust.  The findings indicate that digital marketing strategies have a significant positive effect on donor trust (B = 0.384; t = 5.027; p < 0.001), as well as social media (B = 0.619; t = 7.930; p < 0.001) with a more dominant influence.  Simultaneously, the two variables had a significant effect (F = 227.108; p < 0.001) with the ability to explain 64.8% variation in donor confidence (R² = 0.648).  The level of donor confidence is generally in the high category (mean = 46.70).  The implication is that Instagram optimization as the main communication channel and the integration of various digital platforms to strengthen transparency and institutional accountability.
Co-Authors Yulianto Umar Rofi’i