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All Journal International Journal of Management Science and Information Technology (IJMSIT)
Yulianto Umar Rofi’i
Universitas Bali Internasional Muhammadiyah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Digital Marketing Strategies Through Social Media in Increasing Donor Trust in LAZISMU Denpasar City Tri Anggun Lutfia; Yulianto Umar Rofi’i
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8175

Abstract

This study is aimed at examining the influence of digital marketing strategies through social media on donor trust in LAZISMU Denpasar City.  The study used an explanatory quantitative approach through a survey of 178 donors.  The data was analyzed using multiple linear regression to test the influence of digital marketing and social media strategies on donor trust.  The findings indicate that digital marketing strategies have a significant positive effect on donor trust (B = 0.384; t = 5.027; p < 0.001), as well as social media (B = 0.619; t = 7.930; p < 0.001) with a more dominant influence.  Simultaneously, the two variables had a significant effect (F = 227.108; p < 0.001) with the ability to explain 64.8% variation in donor confidence (R² = 0.648).  The level of donor confidence is generally in the high category (mean = 46.70).  The implication is that Instagram optimization as the main communication channel and the integration of various digital platforms to strengthen transparency and institutional accountability.
Digital Business Strategy in Building Trust Through Consumer Experience in Tourism Service Companies in Bali (Case Study at PT. Global Dewata) Yona Sri Purnama; Yulianto Umar Rofi’i
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8172

Abstract

Digital transformation has changed the way service companies build relationships with consumers. Digital business strategies are no longer solely focused on marketing but also on creating customer experiences that build trust. This study aims to analyze how digital business strategies are implemented to build customer trust through digital customer experiences at PT Global Dewata, a tour and travel service company in Bali. The study used a qualitative approach with a case study method. Data were obtained through in-depth interviews with four informants: the General Manager, Marketing staff, Customer Service staff, and customers, as well as through observation and documentation. Informants were selected using a purposive sampling technique based on their involvement and experience with digital business activities, marketing, service, and the use of the company's services. Data analysis was conducted using the interactive analysis model of Miles, Huberman, and Saldaña, which includes data reduction, data presentation, and drawing conclusions. The results show that PT Global Dewata has implemented an integrated digital business strategy through the company website, social media, Google Ads, Email Blasts, and WhatsApp Blasts. This strategy shapes the digital customer experience through five main aspects: ease of access to information, responsive communication, professionalism of service, ease of transactions, and consistency of service. Positive experiences formed through the interaction between digital technology and quality human service contribute to the formation of consumer trust. This study confirms that Digital Customer Experience acts as a bridging mechanism between Digital Business Strategy and Consumer Trust. These findings indicate that the success of digital business strategies in tour and travel service companies is determined not only by the utilization of digital platforms, but also by the company's ability to integrate technology with consistent communication and service quality. This research is limited to a case study of one company with a limited number of informants, so the findings are contextual and not intended to be statistically generalized.
The Role of User-Generated Content in Building Consumer Trust and Supporting MUA Booking Decisions on TikTok Mauril Arbinnisa Haini; Yulianto Umar Rofi’i
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8193

Abstract

The rapid growth of TikTok in the beauty service industry has created a trust paradox, in which highly edited visual content may increase consumer skepticism. This study aims to analyze the role of User-Generated Content (UGC) in building consumer trust and supporting booking decisions for Makeup Artist (MUA) services on TikTok through the AISAS model and Trust Transfer Theory. A qualitative netnography approach was employed through non-participant observation of public TikTok content. The dataset consisted of 15 MUA accounts, 30 official portfolio videos, 25 UGC videos, and 150 user comments collected over a six-month observation period. Data were analyzed using thematic coding and the interactive model of Miles, Huberman, and Saldaña. The findings indicate that visual authenticity, particularly the presentation of real skin texture without excessive filters, reduces consumer skepticism. Among 150 coded comments, 90 comments (60.0%) contained Action indicators such as availability inquiries, price requests, and booking intentions. UGC also facilitates horizontal trust transfer from previous clients to prospective customers. Post-purchase sharing is associated with satisfaction, altruism, authenticity validation, and reciprocity. UGC functions as an important trust-building mechanism and final confirmation stage in consumers’ booking decisions. The findings extend the application of AISAS and Trust Transfer Theory in short-video service marketing.
The Role of Short-Video Content as an Educational Content and Digital Portfolio in Shaping Purchase Intention for Wedding Organizer Services in Denpasar, Bali Ayu Nur Aisyah; Yulianto Umar Rofi’i
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8213

Abstract

The development of social media has transformed the way Wedding Organizers (WOs) communicate with potential consumers. Short-video content on TikTok and Instagram Reels serves not only as a promotional medium but also as an educational medium and digital portfolio for delivering information, showcasing work results, and building trust. This study aims to analyze the role of short-video content as an educational medium and digital portfolio in shaping purchase intention for Wedding Organizer services in Denpasar, Bali. This research employed a descriptive qualitative approach involving 14 informants selected through purposive sampling, consisting of WO owners or managers, social media administrators, and consumers or potential consumers. Data were collected through semi-structured interviews, observations, and documentation, and were analyzed using thematic analysis through the stages of data reduction, coding, categorization, theme identification, interpretation, and conclusion drawing. The results show that educational content helps potential consumers understand wedding preparation, while digital portfolios provide visual evidence of the WO's experience, creativity, professionalism, and service quality. These two forms of content complement each other in building potential consumers' understanding, trust, and interest. Educational content tends to play a more prominent role as an initial trigger for interest and information seeking, while digital portfolios strengthen consideration by providing visual evidence of previous work. These findings indicate that combining educational content and digital portfolios can serve as a relevant short-video marketing strategy for Wedding Organizer services.
Co-Authors Ayu Nur Aisyah Mauril Arbinnisa Haini Tri Anggun Lutfia Yona Sri Purnama