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All Journal Indonesian Community Journal
Kannisa Adjani
Bandung University of Technology
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

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Strengthening Production Capacity and Business Management through Co-Creation as a Foundation for Digital Transformation in Community-Based Producer Groups Melissa Indah Fianty; Sy. Yuliani; Wanda Gema Prasadio Akbar Hidayat; Kannisa Adjani
I-Com: Indonesian Community Journal Vol 6 No 3 (2026): I-Com: Indonesian Community Journal (September 2026)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v6i3.11091

Abstract

Limited organizational capacity and manual business management remain significant barriers to digital transformation in productive community enterprises. This community empowerment program aimed to strengthen the capacity of the Dewata Farm aquaculture group and the Mekar Lestari food processing group through knowledge transfer and co-creation as the foundation for digital transformation. The program employed a participatory approach consisting of needs assessment, workshops, mentoring, prototype design, and evaluation using a five-point Likert-scale questionnaire analyzed descriptively. The results indicated a very high level of partner acceptance and readiness for digital solution implementation, reflected by a Readiness for Prototype Implementation score of 4.92 and a Knowledge Transfer Effectiveness score of 4.91. In addition, the program produced functional system requirements and a prototype tailored to the operational characteristics of both partner groups. These findings demonstrate that participatory capacity building can enhance organizational readiness and establish a strong foundation for sustainable digital transformation in rural productive enterprises.
Co-Authors Melissa Indah Fianty Sy. Yuliani Wanda Gema Prasadio Akbar Hidayat