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Perceived Behavioral Control dan Label Halal sebagai Prediktor Minat Beli Produk Mixue Ma’rifatul Mufarrichah; Ramdani
Kartika: Jurnal Studi Keislaman Vol. 6 No. 3 (2026): Kartika: Jurnal Studi Keislaman (August)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v6i3.931

Abstract

This study aims to analyze the effect of perceived behavioral control and halal labeling on the purchase intention of Mixue beverage products among students of Universitas Negeri Surabaya. This study employed a quantitative approach with an associative research design. Data were collected through questionnaires distributed to 100 active students of Universitas Negeri Surabaya who had an interest in purchasing Mixue beverage products. The data were analyzed using multiple linear regression with the assistance of SPSS. The results indicate that perceived behavioral control has a significant effect on purchase intention toward Mixue beverage products. Halal labeling also has a significant effect on purchase intention. Furthermore, perceived behavioral control and halal labeling simultaneously have a significant effect on purchase intention. These findings indicate that students’ purchase intention is influenced not only by their perceived ability and ease of making a purchase but also by certainty regarding the halal status of the product. This study contributes to consumer behavior literature by integrating the Theory of Planned Behavior and the Islamic consumption perspective to explain purchase intention toward contemporary beverage products.
PEMETAAN Pemetaan Fenomenologis Efektivitas Edukasi Zakat Fisik dan Digital Berbantuan NVivo: Menuju Model Hibrida-Progresif (O2O) bagi Generasi Z: - Daud Pranjaya Daulay; Ramdani
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 5 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i5.20672

Abstract

This study aims to analyze the comparative effectiveness of offline and online zakat education programs in shaping Generation Z's interest in paying zakat, and to formulate an integrated educational strategy. Using an experimental phenomenological qualitative design at Asrama Mahasiswa Nusantara (AMN) Surabaya, data were collected through in-depth interviews, observation, documentation, and pre-test and post-test supporting instruments from 16 informants (students, a mentor, and a BAZNAS practitioner). Data analysis using CAQDAS NVivo 12 Pro tools (Word Frequency, Cluster Analysis, Matrix Coding) was then synthesized into a SWOT matrix. The results indicate that maintaining the dichotomy of educational methods is a strategic error. The offline method acts as a Trust Accelerator through spatial authority, despite its vulnerability to logistical inefficiencies. Conversely, the online method is highly effective cognitively but triggers the "Illusion of Presence" and a Spiritual Void due to multitasking distractions. As a resolution, this study proposes the Hybrid-Progressive Zakat Education Model (O2O: Online to Offline to Online), which combines the efficiency of digital reach with the depth of physical interaction to holistically optimize Generation Z's philanthropic potential.
Family Financial Management Practices and Decision-Making Mechanisms among Interfaith Couples Rofiq Guntur Wicaksono; Ramdani; Khusnul Fikriyah; A'rasy Fahrullah; Moh Farih Fahmi; Azidni Rofiq
Journal of Economics and Policy Studies (JEPS) Vol. 7 No. 01 (2026)
Publisher : UIN Sayyid Ali Rahmatullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/jeps.v7i01.12186

Abstract

This study examines family financial management practices and decision-making mechanisms among interfaith couples in which the husband is Muslim. Using a qualitative case study design, this research involved six main informants from three interfaith couples with marriage durations of three, twelve, and thirty-eight years, as well as two supporting informants, an Islamic economics scholar and a sharia finance practitioner. Data were collected through observation, semi-structured interviews, and documentation, guided by four indicators of family financial management (planning, organizing, controlling, and evaluating) as well as a framework on marital dynamics and value conflicts. The research findings indicate that financial management practices evolve adaptively according to the duration of marriage: younger couples tend to adopt structured and documented systems, while more established couples rely on habits and mutual understanding that have developed over time. The decision-making process was found to be influenced more by the quality of communication, the clarity of role division, and the accumulation of household experience than by religious differences themselves, with couples employing various adaptive strategies to manage potential value conflicts. This study makes an empirical contribution by demonstrating that religious differences are not the primary determinant of successful financial management in interfaith families, while also enriching the frameworks of family financial management and value conflict when applied to the context of interfaith families.