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All Journal Journal of Law, Social Science, and Management Review
Sesvina Apriantika
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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The Branding Strategy Of @Yinyin.Nlw In Marketing Tiktok Affiliate Products Sesvina Apriantika; Anis Endang Sri Murwani; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.825

Abstract

This study examines the branding strategy of TikTok account @yinyin.nlw in marketing TikTok Affiliate products. The research used a descriptive qualitative approach through content observation, interviews, and documentation. The AIDA model was applied to understand persuasive communication in promotional content. The findings show that @yinyin.nlw builds branding through relatable hooks, personal storytelling, direct demonstrations of one set fashion products, and non-coercive purchase invitations. Consistency in one product category, casual communication, and detailed explanations about material, design, price, and benefits strengthen audience trust and encourage purchase decisions..
Co-Authors Aldila Vidianingtyas Utami Murwani, Anis Endang Sri