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Aldila Vidianingtyas Utami
Universitas Dehasen Bengkulu
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Pemaknaan Setawar Sedingin Dalam Penyelesaian Konflik Pada Masyarakat Bengkulu Alfarabi; Aldila Vidianingtyas Utami; Puji Haryadi Mulyana Sukma; Venti Puspitasari
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 2 (2025): Desember
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i2.1434

Abstract

This study on the "Setawar Sedingin Tradition in Bengkulu Society" aims to uncover the meaning of the Setawar Sedingin tradition within Bengkulu's traditional processions and explain the process by which it takes place. In this study, the researcher employed a qualitative method with a phenomenological approach to examine the meanings contained within Setawar Sedingin based on the real-life experiences of research informants, whom the researcher selected using a purposive sampling technique. To collect data, the researcher employed observation, interviews, and document searches related to Setawar Sedingin. Subsequently, the researcher employed data reduction and triangulation as data analysis techniques, and used data verification with research informants to validate the data. The results indicate that the Setawar Sedingin tradition is named after the leaves of the plant setawar and sedingin. Setawar and Sedingin have the meaning of offering and cooling down conflicts.
Pembuatan Kain Batik dengan Menggunakan Motif Les Plank Rumah Adat Bengkulu Alfarabi, Alfarabi; Aan Erlansari; Dahuri Halomoan Harahap; Venti Puspitasari; Puji Haryadi Mulyana Sukma; Aldila Vidianingtyas Utami
JURNAL ABDIMAS SERAWAI Vol. 5 No. 3 (2025): Jurnal Abdimas Serawai (JAMS)
Publisher : Program Studi Administrasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Bengkulu 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jams.v5i3.9250

Abstract

Nilai-nilai budaya tradisonal cenderung mulai tergerus oleh perkembangan zaman. Generasi muda Bengkulu cenderung kurang mengenal warisan budaya mereka sendiri. Hal ini juga disebabkan oleh minimnya upaya integrasi budaya lokal ke dalam bentuk produk yang relevan dengan kebutuhan masyarakat saat ini. Salah satu ciri khas budaya Bengkulu adalah rumah adatnya, yang dikenal dengan keindahan dan kekokohan desainnya. Salah satu elemen artistik yang menjadi daya tarik utama dari rumah adat ini adalah motif les plank. Dalam hal ini untuk dapat melestarikan budaya yang ada tentu perlunya modifikasi yang dapat di nikmati dalam setiap kalangan seperti kain batik bermotif les plank. Penggunaan   motif les plank yang terinspirasi dari rumah adat Melayu kota Bengkulu merupakan inovasi baru dalam dunia motif batik di Bengkulu.  Les plank dapat menjadi sebuah motif yang dapat diabadikan dalam sebuah kain yang bernama kain batik les plank rumah adat Melayu kota bengkulu. Sebagian besar pengrajin batik Bengkulu belum memiliki keahlian khusus dalam mendesain motif berbasis les plank. Hal ini, disebabkan minimnya pelatihan teknis dan fasilitas pendukung untuk membuat desain secara mandiri. Tanpa inovasi desain,  batik Bengkulu cenderung menggunakan motif yang sama di setiap produksinya. Program pengabdian dengan pendampingan masyarakat yang terintegritas, melibatkan pelatihan teknis, promosi budaya, dan pemberdayaan ekonomi dilakukan untuk memastikan keberlanjutan pengrajin batik Bengkulu. Metode yang digunakan dalam pelaksanaan kegiatan ini adalah sosialisasi, tanya jawab, simulasi dan pelatihan yang diadakan di kampung batik Pancamukti. Kegiatan pengabdian ini dilaksanakan dalam jangka waktu 8 (delapan) bulan mulai bulan Januari 2025.
Bahasa Serawai Sebagai Sarana Komunikasi Antarpribadi Di Desa Tanjung Menang Doli Apriansa; Dilmai Putra; Aldila Vidianingtyas Utami
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 2 (2026): April
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i2.10828

Abstract

This study aims to describe and analyze the role of the Serawai language as a means of interpersonal communication in Tanjung Menang Village, Seginim District, South Bengkulu Regency. This research employed a qualitative descriptive method, with data collected through observation, in-depth interviews, and documentation. The informants consisted of the village head, traditional leader, community members, and a university student selected using purposive sampling. Data analysis was conducted through data reduction, data display, and conclusion drawing based on Joseph A. DeVito’s interpersonal communication theory, which includes openness, empathy, supportiveness, positiveness, and equality. The findings indicate that the Serawai language is still actively used in family communication, traditional ceremonies, village meetings, and daily social interactions. The use of the Serawai language supports the creation of communication that is more open, empathetic, supportive, positive, and equal. It also functions as a cultural identity and social binder that strengthens relationships among community members. However, there is a tendency of decreasing use among younger generations due to modernization and the dominance of the Indonesian language. Therefore, collective efforts are needed to preserve the Serawai language as a cultural heritage and an effective means of interpersonal communication within the community.
Peran Komunikasi Antarbudaya dalam Mengatasi Konflik Sosial Di Masyarakat Multikultural (Studi Pada Masyarakat Kecamatan Sukakarya Kabupaten Musi Rawas) Alfarabi; Aldila Vidianingtyas Utami; Anis Endang Sri Murwani
Jurnal Khabar: Komunikasi dan Penyiaran Islam Vol. 7 No. 1 (2025): Juni
Publisher : STAI Bumi Silampari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37092/khabar.v7i1.1152

Abstract

This study examines the role of intercultural communication in resolving social conflicts in multicultural societies, with a case study in the Sukakarya District community, Musi Rawas Regency. Amidst the increasingly complex dynamics of cultural diversity, differences in values, norms, and perceptions between community groups often trigger social conflicts. Intercultural communication is considered a strategic instrument that can create mutual understanding and reduce tensions that arise due to these differences. This study uses a qualitative approach with data collection methods through in-depth interviews, participant observation, and document analysis. The data obtained were analyzed thematically to identify communication mechanisms that have been implemented by the community in reducing conflicts, as well as to reveal supporting factors for the success of intercultural interactions. Initial findings indicate that empathy, adaptation, and appreciation for the cultural identity of each group play an important role in creating social harmony. The results of this study are expected to provide significant contributions to the development of effective intercultural communication models, as well as provide strategic recommendations for policy makers and communication practitioners in designing preventive and adaptive intervention programs. Thus, this study not only enriches academic discourse but also becomes a practical reference in efforts to strengthen social integration and reduce conflict in multicultural societies.
Interpersonal Communication of Interfaith Couples in Maintaining Family Harmony Andrew Samuel; Dilmai Putra; Aldila Vidianingtyas Utami
Journal of Multidisciplinary Research Vol. 2 No. 4 (2026): July
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jmr.v2i4.684

Abstract

This study aims to understand interpersonal communication among interfaith couples in maintaining harmonious family relationships in Rama Agung Village, North Bengkulu. Interfaith marriage represents a social reality within Indonesia’s multicultural society, characterized by differences in values, beliefs, and religious practices in family life. These differences may potentially lead to conflict if not managed through effective communication. This research employed a qualitative approach with a phenomenological method to explore the lived experiences of couples in building family harmony. Data were collected through in-depth interviews, non-participant observation, and documentation, involving the interfaith couple as primary informants and extended family members as supporting informants. Data analysis was conducted through data reduction, coding, theme development, and essence description. The findings indicate that effective interpersonal communication—characterized by openness, empathy, positiveness, supportiveness, and equality—serves as the primary foundation for maintaining family harmony. In addition, the socially tolerant village environment strengthens the stability of interfaith family relationships. Therefore, family harmony is not determined by religious similarity but by the consistent quality of interpersonal communication established within the family.
Representing Cultural Identity Through The Serawai Language: A Study of Tanjung Menang Village, Indonesia Aldila Vidianingtyas Utami; Dilmai Putra; Ros Aini binti Ibrahim; Bintara Santika Putra; Doli Apriansyah
Journal Of Social Science (JoSS) Vol 5 No 8 (2026): Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/p79yxe82

Abstract

Language functions not only as a means of communication but also as a representational system through which cultural meanings, social relations, and collective identities are produced. This research examined how the Serawai language represented the cultural identity of the community in Tanjung Menang Village, Seginim District, South Bengkulu Regency, Indonesia. Using a descriptive qualitative approach and Stuart Hall’s Theory of Representation, the study explored the meanings associated with Serawai language use in everyday and cultural contexts. Data were collected through observation, in-depth interviews, and documentation involving four key informants representing village government, customary leadership, community members, and university students. The findings showed that Serawai functioned in four interrelated ways: as a symbol of cultural identity, a medium for intergenerational cultural transmission, a resource for strengthening social solidarity, and a marker of community membership. Its use in family interactions, customary rituals, village deliberations, social activities, and informal communication enabled speakers to reproduce shared values and a sense of belonging. At the same time, the increasing use of Indonesian, mixed-language practices, modernization, and digital communication created challenges for the continuity of Serawai among younger speakers. The research argued that Serawai identity was not merely inherited but continuously constructed through repeated linguistic practices and negotiated across changing social contexts. Maintaining the active use of Serawai in family and community domains is therefore essential not only for language preservation but also for sustaining local cultural knowledge and social cohesion.
The Branding Strategy Of @Yinyin.Nlw In Marketing Tiktok Affiliate Products Sesvina Apriantika; Anis Endang Sri Murwani; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.825

Abstract

This study examines the branding strategy of TikTok account @yinyin.nlw in marketing TikTok Affiliate products. The research used a descriptive qualitative approach through content observation, interviews, and documentation. The AIDA model was applied to understand persuasive communication in promotional content. The findings show that @yinyin.nlw builds branding through relatable hooks, personal storytelling, direct demonstrations of one set fashion products, and non-coercive purchase invitations. Consistency in one product category, casual communication, and detailed explanations about material, design, price, and benefits strengthen audience trust and encourage purchase decisions..
The Effect of TikTok Advertising Exposure on Generation Z Purchase Intention at Dehasen University Dos-q Cincin Talafebher; Anis Endang SM; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.843

Abstract

TikTok has developed from a short-form video platform into an influential digital advertising channel for Generation Z consumers. Its personalized, interactive, visually engaging, and commerce-integrated content enables advertisements to attract attention and stimulate purchase interest quickly. This study examines the effect of TikTok advertising exposure on the purchase intention of Generation Z students at the Faculty of Economics and Business, Dehasen University Bengkulu. The study employed a quantitative survey approach. Data were collected through a five-point Likert scale questionnaire containing nine statements for advertising exposure and nine statements for purchase intention. The respondents consisted of 85 students selected from a population of 550 students. Participants were required to belong to Generation Z, actively use TikTok, have encountered advertisements on the platform, and possess experience or interest in online purchasing. The data were analyzed using validity and reliability tests, descriptive statistics, a normality test, simple linear regression, Pearson correlation, the coefficient of determination, and a t test. The findings demonstrate that TikTok advertising exposure has a positive and significant effect on Generation Z purchase intention. The calculated t value of 9.3804 exceeded the critical value of 1.989, with a significance level of 0.000. The correlation coefficient of 0.7174 indicates a strong relationship, while the coefficient of determination of 51.46 percent shows that advertising exposure explains more than half of the variation in purchase intention. These findings confirm that greater frequency, duration, and attention to TikTok advertisements increase students’ tendency to seek information, consider products, and intend to purchase the advertised products..
Rakyat Bengkulu’s Transformation from Print to Digital: Editorial Adaptation in the Disruption Era Tiara Desri Meisena; Martha Heriniazwi Dianthi; Aldila Vidianingtyas Utami
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.844

Abstract

PThe rapid development of digital technology has changed public information consumption patterns and encouraged print media organizations to adapt in order to remain relevant within an increasingly competitive media industry. This study aims to analyze the transformation of Harian Rakyat Bengkulu from print media to digital media and to identify forms of editorial adaptation during the disruption era. The study employed a descriptive qualitative approach, with data collected through interviews, observation, and documentation. The analysis was based on five dimensions of media convergence: technology, multimedia content, ownership, collaboration, and coordination. The findings show that the transformation of Harian Rakyat Bengkulu has taken place through the use of a news website, electronic newspaper, and social media as information distribution channels. Technological convergence is the most dominant aspect because digital devices have accelerated news production and distribution while expanding audience reach. Ownership convergence also plays an important role through management policies, technological investment, and corporate strategies designed to respond to the decline of print readership. Collaboration is reflected in the establishment of a digital team and cooperation with other media organizations within the same network. However, multimedia content development remains limited because digital news still relies mainly on text and photographs, while video, audio, infographics, and interactive content have not been used optimally. Coordination between print and digital editorial teams also needs to be strengthened. The study concludes that the transformation has progressed, but its sustainability requires greater content innovation, improved human resource competence, and more integrated editorial management.. terintegrasi.  
Representing Child Grooming in Like & Share Through John Fiske's Semiotics Grace Tessa Lonica Simanjuntak; Vethy Octaviani; Aldila Vidianingtyas Utami
Multidisciplinary Journals Vol. 3 No. 3 (2026): September
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mj.v3i3.1750

Abstract

This study analyzes the representation of child grooming in the Indonesian film Like & Share (2022) directed by Gina S. Noer. The problem addressed in this article is how the film constructs child grooming as a gradual communicative process rather than as a sudden act of violence. The study uses a descriptive qualitative method with John Fiske's semiotic approach, consisting of the levels of reality, representation, and ideology. The data were obtained from selected film scenes, dialogue, character behavior, visual composition, lighting, editing, and supporting literature. The results show that grooming is represented through three main stages: trust building, boundary erosion and emotional dependency, and gaslighting with psychological control. At the level of reality, grooming appears through ordinary gestures, friendly speech, and a safe-looking environment. At the level of representation, warm lighting, close-up shots, soft music, and gradual editing make the relationship look intimate and romantic. At the ideological level, the film criticizes patriarchal power relations, victim blaming, weak protection systems, and the normalization of adult male dominance over teenage girls. The study concludes that Like & Share functions as a medium of social criticism and public education about hidden forms of grooming.
Co-Authors Aan Erlansari Alfarabi Andrew Samuel Bintara Santika Putra Dahuri Halomoan Harahap Dilmai Putra Doli Apriansa Doli Apriansyah Dos-q Cincin Talafebher Grace Tessa Lonica Simanjuntak Martha Heriniazwi Dianthi Murwani, Anis Endang Sri Puji Haryadi Mulyana Sukma Ros Aini binti Ibrahim Sesvina Apriantika Tiara Desri Meisena Venti Puspitasari Vethy Octaviani