Journal of Law, Social Science, and Management Review
Vol. 2 No. 4 (2026): Agustus

The Branding Strategy Of @Yinyin.Nlw In Marketing Tiktok Affiliate Products

Sesvina Apriantika (Universitas Dehasen Bengkulu)
Anis Endang Sri Murwani (Universitas Dehasen Bengkulu)
Aldila Vidianingtyas Utami (Universitas Dehasen Bengkulu)

Article Info

Publish Date
19 Aug 2026

Abstract

This study examines the branding strategy of TikTok account @yinyin.nlw in marketing TikTok Affiliate products. The research used a descriptive qualitative approach through content observation, interviews, and documentation. The AIDA model was applied to understand persuasive communication in promotional content. The findings show that @yinyin.nlw builds branding through relatable hooks, personal storytelling, direct demonstrations of one set fashion products, and non-coercive purchase invitations. Consistency in one product category, casual communication, and detailed explanations about material, design, price, and benefits strengthen audience trust and encourage purchase decisions..

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Journal Info
Journal of Law, Social Science, and Management Review
Website

Abbrev

JLSMR

Publisher

Utami Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Law: Legal theory, constitutional studies, human rights, and legal reforms. Social Sciences: Geography, Sociology, Education, Political Science, Communication science, Policy, Public Administration, Social Review, Art, History, Philosophy, Anthropology . Management: Commerce, Economics, Finance, ...