Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Law, Social Science, and Management Review
Dea Ananda Ambarwati
Universitas Dehasen Bengkulu
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
An Analysis of Rian Fahardhi Personal Branding as a TikTok Content Creator Dea Ananda Ambarwati; Sapta Sari; Yanto Yanto
Journal of Law, Social Science, and Management Review Vol. 2 No. 4 (2026): Agustus
Publisher : Utami Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70963/jlsmr.v2i4.826

Abstract

This study analyzes Rian Fahardhi personal branding in building a career as a TikTok content creator. The research used a qualitative descriptive approach through observation of ten posts uploaded to @rianfahardhi from May 2025 to May 2026, documentation, and literature review. The analysis applied Peter Montoya eight personal branding concepts: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings show that Rian builds his digital identity through consistency in social issues, education, public policy, and youth-related phenomena. His critical, communicative, and authentic style strengthens his positioning as the “President of Gen Z.”.
Co-Authors Sapta Sari Yanto Yanto