Journal of Law, Social Science, and Management Review
Vol. 2 No. 4 (2026): Agustus

An Analysis of Rian Fahardhi Personal Branding as a TikTok Content Creator

Dea Ananda Ambarwati (Universitas Dehasen Bengkulu)
Sapta Sari (Universitas Dehasen Bengkulu)
Yanto Yanto (Universitas Dehasen Bengkulu)

Article Info

Publish Date
20 Aug 2026

Abstract

This study analyzes Rian Fahardhi personal branding in building a career as a TikTok content creator. The research used a qualitative descriptive approach through observation of ten posts uploaded to @rianfahardhi from May 2025 to May 2026, documentation, and literature review. The analysis applied Peter Montoya eight personal branding concepts: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill. The findings show that Rian builds his digital identity through consistency in social issues, education, public policy, and youth-related phenomena. His critical, communicative, and authentic style strengthens his positioning as the “President of Gen Z.”.

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Journal Info
Journal of Law, Social Science, and Management Review
Website

Abbrev

JLSMR

Publisher

Utami Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

Description

Law: Legal theory, constitutional studies, human rights, and legal reforms. Social Sciences: Geography, Sociology, Education, Political Science, Communication science, Policy, Public Administration, Social Review, Art, History, Philosophy, Anthropology . Management: Commerce, Economics, Finance, ...