<![CDATA[ABSTRACT The learning process of Basic Marketing at SMK Negeri 1 Ambal is still predominantly teacher-centered through lecture-based instruction, resulting in the underutilization of learning media and suboptimal student participation and learning outcomes. This study aimed to develop a Student Teams Achievement Division (STAD) cooperative learning model assisted by interactive Canva media that is valid, practical, and effective in improving students' learning outcomes. The study employed a Research and Development (R&D) approach using the 4D model, consisting of the define, design, develop, and disseminate stages. The participants were 36 students of Grade X Marketing 1. Data were collected through interviews, expert validation, teacher and student response questionnaires, observations, and pre-test and post-test assessments. The data were analyzed using descriptive quantitative techniques, while product effectiveness was measured using the N-Gain test. The results indicated that the developed product was highly valid, with media expert and material expert validation scores of 3.90 and 3.78, respectively. The product was also considered highly practical based on student and teacher response scores of 3.43 and 3.80. Furthermore, the effectiveness test produced an N-Gain score of 0.72, categorized as high, indicating a substantial improvement in students' learning outcomes. Therefore, the STAD cooperative learning model assisted by interactive Canva media is considered valid, practical, and effective as an alternative instructional model for Basic Marketing learning in vocational high schools. ABSTRAK Pembelajaran Dasar-Dasar Pemasaran di SMK Negeri 1 Ambal masih didominasi metode ceramah sehingga pemanfaatan media pembelajaran belum optimal dan berdampak pada rendahnya partisipasi serta hasil belajar siswa. Penelitian ini bertujuan mengembangkan model pembelajaran kooperatif tipe Student Teams Achievement Division (STAD) berbantuan media interaktif Canva yang memenuhi kriteria layak, praktis, dan efektif untuk meningkatkan hasil belajar siswa. Penelitian menggunakan metode Research and Development (R&D) dengan model 4D yang meliputi tahap define, design, develop, dan disseminate. Subjek penelitian berjumlah 36 siswa kelas X Pemasaran 1. Data diperoleh melalui wawancara, validasi ahli media dan ahli materi, angket respon guru dan siswa, observasi, serta tes hasil belajar sebelum dan sesudah pembelajaran. Data dianalisis secara deskriptif kuantitatif, sedangkan efektivitas produk dianalisis menggunakan uji N-Gain. Hasil penelitian menunjukkan bahwa media yang dikembangkan memperoleh kategori sangat layak berdasarkan validasi ahli media dengan skor 3,90 dan ahli materi sebesar 3,78. Tingkat kepraktisan juga berada pada kategori sangat praktis dengan skor respon siswa sebesar 3,43 dan guru sebesar 3,80. Efektivitas penggunaan model pembelajaran ditunjukkan oleh nilai N-Gain sebesar 0,72 yang termasuk kategori tinggi, sehingga mampu meningkatkan hasil belajar secara signifikan” menjadi “menunjukkan peningkatan hasil belajar dengan kategori tinggi. Dengan demikian, model pembelajaran kooperatif tipe STAD berbantuan media interaktif Canva dinyatakan layak, praktis, dan efektif sebagai alternatif pembelajaran Dasar-Dasar Pemasaran di SMK.]]>
