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All Journal Trending: Jurnal Manajemen dan Ekonomi Jurnal Kabar Masyarakat
Akbar Nuur Purnama
Universitas Muhadi Setiabudi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Pemberdayaan UMKM Desa Mulyasari melalui Pelatihan Branding dan Pemasaran Digital Berkelanjutan Hendri Sucipto; Muhammad Syaifulloh; Nur Khojin; Slamet Bambang Riono; Akbar Nuur Purnama; Muhammad Badrun Zaman
Jurnal Kabar Masyarakat Vol. 4 No. 3 (2026): Agustus: JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v4i3.4887

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting rural economic development, but they still face challenges in developing brand identity, improving marketing communication, and utilizing digital media consistently. Changes in consumer behavior toward digital channels require MSMEs not only to produce quality products but also to develop brand awareness and digital marketing capabilities. This community service program aimed to improve the knowledge and skills of MSME actors in Mulyasari Village in branding and sustainable digital marketing. The activity was conducted on Wednesday, July 15, 2026, at the Mulyasari Village Hall, Losari District, Cirebon Regency, West Java Province, involving 30 MSME participants. The program employed a participatory approach consisting of needs identification, material delivery, branding practice, digital marketing training, content creation practice, evaluation, and mentoring. The training covered brand identity, positioning, logos, packaging, product photography, caption writing, WhatsApp Business and social media utilization, and content calendar development. The results indicate that participants gained practical knowledge and experience regarding the importance of branding and the use of digital media as a marketing channel. Participants were also encouraged to implement content strategies consistently so that digital marketing activities would continue beyond the training. The program demonstrates that a combination of training and mentoring is a relevant approach to strengthening MSME digital capabilities. Program sustainability is pursued through monitoring and mentoring to enable MSME actors to independently develop branding, improve consumer interaction, and expand their marketing reach.
Pengaruh Digital Leadership, Employee Engagement, dan Psychological Safety terhadap Kinerja Pegawai Perumda Air Minum Tirta Bahari Kota Tegal Setiawan Firmansyah; Hendri Sucipto; Muhammad Syaifulloh; Akbar Nuur Purnama
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.6905

Abstract

This study aims: 1) To test and measure how big the percentage and analyze the influence of Digital Leadership on Employee Performance 2) To test and measure how big the percentage and analyze the influence of Employee Engagement on Employee Performance 3) To test and measure how big the percentage and analyze the influence of Psychological Safety on Employee Performance 4) To test and measure how big the percentage and analyze the influence of Digital Leadership, Employee Engagement, and Psychological Safety on Employee Performance. The type of research used in this study is a quantitative approach, this study has a population of 284 with a sample of 74 respondents. Based on the analysis and discussion, it can be concluded that H1: Digital Leadership has a positive and significant effect on Employee Performance with a t-count value of 2.117> t-table 1.661 and Digital Leadership sig. value 0.038 <0.05, H2: Employee Engagement has a positive and significant effect on Employee Performance. with a t-count value of 0.401 <t-table 1.666 and sig. value. 0.689 > 0.05, H3: Psychological Safety has a positive and significant effect on Employee Performance with a calculated t-value of 4.631 > t-table 1.666 and a significant value of 0.000 < 0.05, H4: Digital Leadership, Employee Engagement, and Psychological Safety simultaneously have a positive and significant effect on Employee Performance with a calculated F-value > F-table (16.349 > 2.73) and a significant value of 0.000 < 0.05, and an influence value of 38.7%.
Pengaruh Kualitas Produk Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan : Studi Kasus Njajan.Co Tegal Sulis Safitri; Akbar Nuur Purnama; Hendri Sucipto; Nur Khojin
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 3 (2026): Juli: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i3.7432

Abstract

This study aims to analyze the effect of product quality, service quality, and customer satisfaction on customer loyalty at Njajan.co in Tegal City. A quantitative research method with a survey approach was employed involving 100 Njajan.co customers selected through simple random sampling. Data were collected using questionnaires and analyzed through multiple linear regression with the assistance of SPSS. The findings reveal that product quality, service quality, and customer satisfaction each have a positive and significant effect on customer loyalty. Simultaneously, these three variables also significantly influence customer loyalty. The coefficient of determination (R²) of 0.821 indicates that 82.1% of customer loyalty is explained by product quality, service quality, and customer satisfaction, while the remaining 17.9% is influenced by other factors beyond the scope of this study. These findings highlight the importance of maintaining product quality, improving service quality, and ensuring customer satisfaction as strategic efforts to strengthen customer loyalty and support the long-term competitiveness of Njajan.co in Tegal City.
Co-Authors Hendri Sucipto Muhammad Badrun Zaman MUHAMMAD SYAIFULLOH Nur Khojin Riono, Slamet Bambang Setiawan Firmansyah Sulis Safitri