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All Journal Enrichment : Journal of Management Journal of Economic and Management (JECMA) Aurelia: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia
Nur Khojin
Universitas Muhadi Setiabudi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Customer Relationship Management Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan (Studi Kasus pada Kedai Kopi He Kafei) Rudi Syaiful Anwar; Syariefful Ikhwan; Nur Khojin
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 1, No 1 (2022): October 2022
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.548 KB) | DOI: 10.57235/aurelia.v1i1.34

Abstract

AbstrakPada penelitian ini bertujuan untuk mengetahui secara signifikan pada variable Customer Realtionship Management pada kedai kopi He kafei untuk dapat meningkatkan loyalitas pelanggan dengan kepuasan pelanggan sebagai variabel intervening. Objek penelitian yang saya teliti ialah pada kedai kopi he kafei. Pada penelitian ini inforamasi dikumpulkan dengan melakukan observasi, wawancara, dan kuesioner. Jumlah responden sebanyak 286 konsumen. Dari hasil penelitian ini menujukan bahwa variabel customer relationship Management loyalitas pelanggan memiliki pengaruh yang kurang signifikan terhadap variabel media sosial. Pada uji regresi berganda pengaruh variabel customer relationship management dan loyalitas pelanggan dengan nilai sig. 0,000 0,05. Pengaruh variabel customer relationship management dan loyalitas dengan nilai sig. 0,000 0,05. Pengaruh variabel customer relationship mmanagement dan loyalitas pelanggan dengan nilai sig. 0,000 0,05. dan pengaruh variabel customer relationship management dan loyalitas pelanggan melalui kepuasan pelanggan dengan nilai 0,541. Sedangakan pengaruh tidak langsung X melalui Z terhadap Y adalah 0,062 x 0,541 = 0,603. Maka dari itu pengaruh total yang diberikan X terhadap Y merupakan pengaruh langsung dan pengaruh tidak langsung yaitu : 0,646 + 0,603 = 1,249. Hasil ini menunjukan bahwa secara tidak langsung X melalui Y memiliki pengaruh yang signifkan terhadap Z.Kata Kunci: Customer Relationship Management, Loyalitas Pelanggan, Kepuasan Pelanggan AbstractThis study aims to determine significantly the variable Customer Realtionship Management at the coffee shop He Kafei in order to increase customer loyalty with customer satisfaction as an intervening variable. The object of research that I researched is the he cafe coffee shop. In this study, information was collected by conducting observations, interviews, and questionnaires. The number of respondents as many as 286 consumers. The results of this study indicate that the customer relationship management variable customer loyalty has a less significant effect on social media variables. In the multiple regression test the influence of customer relationship management and customer loyalty variables with sig. 0.000 0.05. The influence of customer relationship management and loyalty variables with the value of sig. 0.000 0.05. The influence of customer relationship management and customer loyalty variables with the value of sig. 0.000 0.05. and the influence of customer relationship management variables and customer loyalty through customer satisfaction with a value of 0.541. While the indirect effect of X through Z on Y is 0.062 x 0.541 = 0.603. Therefore, the total effect given by X to Y is a direct and indirect effect, namely: 0.646 + 0.603 = 1.249. These results indicate that indirectly X through Y has a significant effect on Z.Keywords: Customer Relationship Management, Customer Loyalty, Customer Satisfaction
Pengaruh Kualitas Pelayanan, Harga dan Promosi Melalui Media Sosial Terhadap Kepuasan Konsumen (Studi Kasus pada Luang Waktu Coffee) Moh Farkhan Muzaki; Indah Dewi Mulyani; Nur Khojin
AURELIA: Jurnal Penelitian dan Pengabdian Masyarakat Indonesia Vol 1, No 1 (2022): October 2022
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (899.028 KB) | DOI: 10.57235/aurelia.v1i1.24

Abstract

AbstrakPenelitian ini bertujuan untuk mengetahui: pengaruh kualitas pelayanan, harga dan promosi secara parsial serta simultan terhadap kepuasan konsumen. Jenis penelitian ini adalah kuantitatif. Populasi penelitian ini adalah konsumen dengan teknik pengambilan sampel pada penelitian ini menggunakan propotional random sampling dengan menggunakan rumus Slovin. Pengumpulan data yang dilakukan dengan cara penyebaran kuesioner kepada 100 responden yang merupakan konsumen Luang Waktu Coffe dengan cara membagikan kuisioner melalui online menggunakan google form. Metode analisis yang digunakan dalam penelitian ini terdiri dari uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linier berganda, dan uji hipotesis. Hasil penelitian menyatakan bahwa; 1) secara parsial, variabel kualitas pelayanan memiliki nilai thitung ttabel dimana 4,024 1,977 dengan tingkat signifikansi 0,000 0,05 bahwa kualitas pelayanan berpengaruh terhadap kepuasan konsumen; 2) secara parsial, variabel harga memiliki nilai thitung ttabel dimana 0,148 1,977 dengan tingkat signifikansi 0,883 0,05 bahwa harga tidak berpengaruh signifikan secara positif terhadap kepuasan konsumen; 3) secara parsial, variabel promosi memiliki nilai thitung ttabel dimana 4,786 1,977 dengan tingkat signifikansi 0,000 0,05 bahwa promosi berpengaruh signifikan secara positif terhadap kepuasan konsumen; 4) secara simultan variabel kualitas pelayanan, harga dan promosi terhadap kepuasan konsumen menunjukkan hasil bahwa nilai Fhitung Ftabel yakni 33,201 3,97), dengan tingkat signifikan 0,000 0,05, maka variabel kualitas pelayanan, harga, dan promosi secara bersama-sama (simultan) berpengaruh positif terhadap kepuasan konsumen. Sebaiknya menekan harga agar tidak terlalu jauh dibanding dengan pesaing lainnya, guna mengurangi beban pengeluaran konsumen dan meningkatkan kepuasan konsumen.Kata Kunci: Kualitas Pelayanan, Harga, Promosi, Kepuasan Konsumen AbstractThis study aims to determine: the influence of service quality, price and promotion partially and simultaneously on customer satisfaction. This type of research is quantitative. The population of this study was consumers with sampling techniques in this study using propotional random sampling using the Slovin formula. Data collection was carried out by distributing questionnaires to 100 respondents who were consumers of Free Time Coffe by means of share the questionnaire online using google form. The analytical methods used in this study consist of validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests. The results of the study stated that; 1) partially, the service quality variable has a calculated value of ttabel where 4.024 1.977 with a significance level of 0.000 0.05 that the quality of service affects consumer satisfaction; 2) partially, the price variable has a calculated value of ttabel where 0.148 1.977 with a significance level of 0.883 0.05 that the price does not have a positively significant effect on consumer satisfaction; 3) partially, the promotion variable has a calculated value of ttabel where 4,786 1,977 with a significance level of 0.000 0.05 that promotion has a significant positive effect on consumer satisfaction; 4) simultaneously the variables of service quality, price and promotion to consumer satisfaction show the result that the Fhitung value of the Ftabel is 33.201 3.97), with a significant level of 0.000 0.05, then the variables of service quality, price, and promotion together (simultaneously) positive influence on consumer satisfaction. It is better to reduce prices so that they are not too far compared to other competitors, in order to reduce the burden of consumer spending and increase consumer satisfaction.Keywords: Service Quality, Price, Promotion, Customer Satisfaction
Pengaruh Motivasi Kerja, Lingkungan Kerja dan Disiplin Kerja terhadap Kinerja Pegawai pada Badan Pusat Statistik (BPS) Brebes Dwi Yoga; Andi Yulianto; Azizah Indriyani; Roby Setiadi; Nur Khojin
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

In search of a good workforce is very not easy, especially in maintaining existing ones. Therefore, the company should prioritize employees who are skilled and have good performance. This research aims to determine the influence of work motivation, work environment and work discipline on the performance of employees at the Central Statistical Agency (BPS) Brebes. The study used primary data, a population of 35 employees and samples of 35 respondents. Hypothesis testing used multiple linear regression analyses using SPSS 16 applications. The results showed: partial work motivation has no significant effect on the performance of employees of the Central statistical Body (BPS) Brebes, the working environment partially influential to the performance of officers in the central body Brebes (BPS) statistics, partial work discipline has no significant effect on the performance of employees of the Central Statistical Board (BPS) of Brebes, and work motivation, work environment and working discipline simultaneously there are influences that to the performance of employees at the Brebes BPS.
Pengaruh Faktor Kompetensi Individu, Faktor Dukungan Organisasi, Faktor Dukungan Manajemen terhadap Kinerja Pegawai Jamilatun Hikmah; Slamet Bambang Riono; Muhammad Syaifulloh; Nur Khojin; Nur Aisyah
Journal of Economics and Management (JECMA) Vol. 1 No. 1 (2019): Februari
Publisher : Program Studi Manajemen Universitas Muhadi Setiabudi

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Abstract

This study aims to analyze the influence of individual competence factors, organizational support factors, management support factors on employee performance (case study at grand dian hotel). This study used a saturated sampling technique, a sample of 128 respondents of Grand Dian Hotel employees was used. This research method is obtained from a questionnaire (primary). The analysis technique uses multiple linear regression with the hypothesis test of the stimulant statistical test (F test) and the t statistical test (t test). The results showed that the variable of individual competency factors did not have a significant effect on the performance of Grand Dian Hotel employees. The variable organizational support factor has a significant effect on the performance of Grand Dian Hotel employees. The variable management support factor has a significant effect on the performance of Grand Dian Hotel employees. Variables of individual competence factors, organizational support factors, management support factors simultaneously together on the performance of Grand Dian Hotel employees.
Analysis of accounting records and preparation of financial statements on MSME profits in the Ketanggungan District Dwi Harini; Roni Roni; Ari Kristiana; Nur Khojin; Akbar Nuur Purnama Darma Wahana
Enrichment : Journal of Management Vol. 12 No. 6 (2023): February: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i6.1114

Abstract

Administrative documents are very important when starting a business. One of them is in the form of documents and financial statements of profit and loss. However, many SMEs have not prepared adequate financial statements, seemingly very simple. One way of financial management by compiling financial statements provides information, reports on financial income and expenses. This study aims to analyze accounting records and preparation of financial statements on profits for Micro, Small and Medium Enterprises (MSMEs) in Profit Regency in the 2022 period. The sample used was 108 respondents. Primary data is obtained from the results of filling out the questionnaire of business actors. The method of data collection is carried out with documentation and literature studies. The data analysis used is multiple linear regression analysis. The results showed that accounting records do not affect profits, financial arrangements affect profits, while simultaneously accounting records and profits affect the preparation of financial statements. Based on these results, it can be stated that accounting records and the preparation of financial statements are able to minimize the occurrence of miscalculations and the information produced will be accurate for external parties and the interested public.
Co-Authors Akbar Nuur Purnama Darma Wahana Andi Yulianto Dwi Harini Dwi Yoga Ikhwan, Syariefful Indah Dewi Mulyani Indriyani, Azizah Jamilatun Hikmah Kristiana, Ari Moh Farkhan Muzaki Muhammad Syaifulloh NUR AISYAH Riono, Slamet Bambang Roby Setiadi Roni Roni Rudi Syaiful Anwar