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ELIDA PUTRI, DINI
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The Effect of Advertising Disclosure Language and Celebrity Endorsement on Tiktok on Purchasing Decisions for Fashion Outfit Products Lestari, Moye; Purwanto, Kelik; Elida Putri, Dini; Ferdinal, Alex
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.342

Abstract

Today's growing promotional media greatly affects the digital world and product marketing on purchasing decisions. The Effect of Advertising Disclosure Language and Celebrity Endorsment on Purchasing Decisions for Fashion Outfit products is research within the scope of management science. The aim is to analyze and examine the effect of advertising disclosure language and celebrity endorsment on tiktok on purchasing decisions for fashion outfit products for teenagers, especially students at dharmas indonesia university. The method used is quantitative method. data collection using a questionnaire. Data analysis techniques with Validity test, Instrument reliability test, Correlation analysis, Hypothesis test, Multiple Regression analysis, Classical Assumption test, Multiple linear Regression analysis. The population in this study were 1,811 respondents and the samples in this study were 292 who were students of Dharmas Indonesia University. The results of this study: 1) Advertising Disclosure Language affects the purchase decision of Fashion Outfit products; and 2) Celebrity Endorsment has an effect on purchasing decisions for Fashion Outfit products.
The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Wiska, Mayroza; Ermawati, Eka; Elida Putri, Dini; Ferdinal, Alex; Resty, Fenisi; Deswita, Yuhelvi
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.102

Abstract

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.
The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Wiska, Mayroza; Ermawati, Eka; Elida Putri, Dini; Ferdinal, Alex; Resty, Fenisi; Deswita, Yuhelvi
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.102

Abstract

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.
Analisis Pengaruh Rekrutmen Dan Pengawasan Kinerja Karyawan Pada PT BPR LPN Tarantang Fajri, Resky; Elida Putri, Dini; Ermawati, Eka
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Proses rekrutmen berperan sangat penting dalam suatu organisasi agar perusahaan dapat memperoleh sumber daya manusia yng berkualitas dan memiliki kopetensi yang sesuai dengan yang di butuhkan perusahaan. Dan pengawasan bertujuan untuk membantu mengawasi atau mengontrol jalannya suatu perusahaan untuk mencapai tujuan dan meminimalisir masalah dalam hubungan perusahaan. Tujuan penelitian ini adalah untuk menganalisis proses rekrutmen dan pengawasan kinerja karyawan pada PT BPR LPN Tarantang. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan menggunakan tehnik wawancara semi terstruktur yang dilakukan kepada lima orang informan yang merupakan pihak yang berperan dalam sistem rekrutmen dan pengawasan karyawan pada PT BPR LPN Tarantang. Tehnik analisis data mencakup transkip hasil wawancara, reduksi data, analisis interpretasi data dan triangulasi. Hasil dari analisis penelitian ini adalah proses rekrutmen yang dilakukan telah memenuhi standar perekrutan dan proses rekrutmen juga di tangani khusus bagian operasional yang berperan untuk menyeleksi para calon karyawan agar mendapatkan sumber daya manusia yang berkopetensi dan berkualitas guna mengisi kekosongan pada bagian yang di butuhkan oleh perusahaan untuk meminimalisir kendala-kendala yang datang pada perusahaan, pada pengawasan kinerja karyawan yang dilakukan sudah sesuai standar operasi perusahaan dan mengacu pada peraturan yang ditetapkan oleh otoritas jasa keuangan yang selaku pengawas bank Indonesia serta menerapkan reward dan sanksi bagi para karyawan. Saran bagi BPR LPN Tarantang untuk berinovasi dalam melakukan perekrutan agar mendapatkan sumber daya manusia yang berkualitas serta memberikan motivasi kerja agar karyawan semangat bekerja, denga semangat kerja yang baik tentu akan mendapatkanhasil yang baik juga buat perusahaan sehingga memudahkan perusahaan dalam mencapai suatu tujuan.
Pengaruh Fasilitas Dan Promosi Media Sosial Video Youtube Terhadap Minat Kunjungan Ulang Wisatawan Pada Objek Wisata Kebudayaan Di Kabupaten Merangin Tahun 2022 Andani, Al; Elida Putri, Dini; Purwanto, Kelik
Innovative: Journal Of Social Science Research Vol. 3 No. 5 (2023): Innovative: Journal of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kekayaan yang dimiliki Indonesia tersebut harus dilestarikan agar tetap menjadi ciri khas bagi kearifan lokal di Indonesia, Budaya adalah suatu pola hidup menyeluruh yang bersifat kompleks,abstrak, dan luas, Keanekaragaman budaya tersebut merupakan kebanggaan yang tak ternilai harganya yang dapat memperkokoh pariwisata menjadi potensi luar biasa hingga dapat menarik wisatawan. Penelitian ini menggunakan metode kuantitatif, Dimana pendekatan kuantitatif merupakan penelitian yang berbentuk angka untuk menguji suatu hipotesis. Alasannya adalah kegiatan penelitian yang spesifikasinya sistematis, terencana, dan terstruktur dengan jelas dari awal penelitian hingga selesai pembuatan desain penelitian. Berdasarkan hasil penelitian Variabel Fasilitas berpengaruh positif dan signifikan terhadap minat kunjungan ulang dimana t hitung lebih besar dari t tabel (6,903>1,649) dan tingkat signifikansi lebih kecil dari alpha (0,000<0,05) maka dapat diperoleh H0 ditolak dan H1 diterima. Variabel promosi media sosial video youtube berpengaruh positif dan signifikan terhadap minat kunjungan ulang dimana t hitung lebih besar dari t tabel (5,222>1,649) maka diperoleh H0 ditolak dan H2 diterima Variabel fasilitas dan promosi media sosial video youtube terhadap minat kunjungan ulang berpengaruh positif dan signifikan, hal ini ditunjukan nilai f hitung lebih besar dari nilai f tabel (88,628>3,02) dan tingkat signifikansi (0,000<0,05). Maka diperoleh H0 ditolak dan H3 diterima
Pengaruh Tingkat Harga Terhadap Kepuasan Konsumen Petani Kelapa Sawit Pada CV. Danil Karya Purwanto, Kelik; Ferdinal, Alex; Elida Putri, Dini; Resty, Fenisi; Tul utri, Anisa
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.12789

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh tingkat harga terhadap kepuasan kosnumen kelapa sawit Pada CV. Danil Karya. Tujuan penelitian ini dilakukan untuk mengetahui tingkat harga secara parsial dan simultan terhadap kepuasan kosnumen kelapa sawit pada CV. Danil Karya. Penelitian ini menggunakan metode penelitian kuantitatif dengan pengambilan data menggunakan kuesioner yang dilakukan pada bulan Januari sampai Mei dengan jumlah populasi 700 responden dan sampel yang didapatkan sebanyak 254 responden yang dihitung menggunakan rumus slovin. Teknik analisis data yang digunakan yaitu uji validitas, uji reabilitas, analisis deskriptif, analisis korelasi, analisis linier berganda, uji asumsi klasik, uji t, uji f dan uji determinasi (R2). Hasil penelitian ini menunjukkan bahwa variabel tingkat harga secara parsial dan simultan berpengaruh positif dan signifikan terhadap kepuasan kosnumen kelapa sawit pada CV. Danil Karya. Nilai R2 adalah 0,369 yang berarti semua variabel independen dapat mempengaruhi variabel dependen sebesar 36,9% sedangkan sisanya 63,1% dipengaruhi oleh faktor lainnya yang tidak diuji dalam penelitian ini.
Co-Authors Alex Ferdinal Andani, Al Deswita, Yuhelvi Eka Ermawati, Eka Fajri, Resky Kelik Purwanto, Kelik Lestari, Moye Resty, Fenisi Tul utri, Anisa Wiska, Mayroza