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All Journal International Journal of Advanced Multidisciplinary Greenation International Journal of Engineering Science Greenation International Journal of Engineering Science
ELIDA PUTRI, DINI
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The Effect of Advertising Disclosure Language and Celebrity Endorsement on Tiktok on Purchasing Decisions for Fashion Outfit Products Lestari, Moye; Purwanto, Kelik; Elida Putri, Dini; Ferdinal, Alex
International Journal of Advanced Multidisciplinary Vol. 2 No. 2 (2023): International Journal of Advanced Multidisciplinary (July-September 2023)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v2i2.342

Abstract

Today's growing promotional media greatly affects the digital world and product marketing on purchasing decisions. The Effect of Advertising Disclosure Language and Celebrity Endorsment on Purchasing Decisions for Fashion Outfit products is research within the scope of management science. The aim is to analyze and examine the effect of advertising disclosure language and celebrity endorsment on tiktok on purchasing decisions for fashion outfit products for teenagers, especially students at dharmas indonesia university. The method used is quantitative method. data collection using a questionnaire. Data analysis techniques with Validity test, Instrument reliability test, Correlation analysis, Hypothesis test, Multiple Regression analysis, Classical Assumption test, Multiple linear Regression analysis. The population in this study were 1,811 respondents and the samples in this study were 292 who were students of Dharmas Indonesia University. The results of this study: 1) Advertising Disclosure Language affects the purchase decision of Fashion Outfit products; and 2) Celebrity Endorsment has an effect on purchasing decisions for Fashion Outfit products.
The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Wiska, Mayroza; Ermawati, Eka; Elida Putri, Dini; Ferdinal, Alex; Resty, Fenisi; Deswita, Yuhelvi
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.102

Abstract

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.
The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Wiska, Mayroza; Ermawati, Eka; Elida Putri, Dini; Ferdinal, Alex; Resty, Fenisi; Deswita, Yuhelvi
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.102

Abstract

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.
Co-Authors Deswita, Yuhelvi Eka Ermawati, Eka Ferdinal, Alex Kelik Purwanto, Kelik Lestari, Moye Resty, Fenisi Wiska, Mayroza