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Wiska, Mayroza
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Pengaruh Marketing Mix terhadap Keputusan Pembelian Mobil Toyota Intrcom di Dharmasraya Tahun 2020 Priastuti, Sonia Agustia; Wiska, Mayroza; Purwanto, Kelik
Literacy: Jurnal Ilmiah Sosial Vol. 3 No. 2 (2021): Literacy: Jurnal Ilmiah Sosial
Publisher : Fasanesia Library

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53489/jis.v3i2.36

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Marketing Mix dan Terhadap Keputusan Pembelian Mobil Toyota Intercom di Dharmasraya. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian Kuantitatif, sampel penelitian ini adalah Keputusan Pembelian Mobil Toyota Intercom di Dharmasraya. Pengambilan sampel ini menggunakan Probability sampling. Alat yang digunakan untuk menggumpulkan data berupa kuesioner yang terdiri dari 50 butir soal, data yang di analisis menggunakan Uji Validitas, Uji Reabilitas, Uji Analisis Korelasi, Uji Analisis Regresi Berganda, Uji Asumsi Klasik, , Uji Normalitas, Uji Heteroskedastisitas, Uji Multikolinearitas, Uji Hipotesis Secara Persial (Uji-T), Uji Hipotesis Secara Simultan (Uji-F), dan Uji Koefisien Determinasi (R2). Hasil Penelitian ini menunjukkan ahwa variabel dependen Produk, Harga, Tempat dan Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Pengaruh Marketing Mix terhadap Keputusan Pembelian Mobil Toyota Intrcom di Dharmasraya Tahun 2020 Priastuti, Sonia Agustia; Wiska, Mayroza; Purwanto, Kelik
Literacy: Jurnal Ilmiah Sosial Vol. 3 No. 2 (2021): Literacy: Jurnal Ilmiah Sosial
Publisher : Fasanesia Library

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53489/jis.v3i2.36

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Marketing Mix dan Terhadap Keputusan Pembelian Mobil Toyota Intercom di Dharmasraya. Jenis penelitian yang digunakan pada penelitian ini adalah penelitian Kuantitatif, sampel penelitian ini adalah Keputusan Pembelian Mobil Toyota Intercom di Dharmasraya. Pengambilan sampel ini menggunakan Probability sampling. Alat yang digunakan untuk menggumpulkan data berupa kuesioner yang terdiri dari 50 butir soal, data yang di analisis menggunakan Uji Validitas, Uji Reabilitas, Uji Analisis Korelasi, Uji Analisis Regresi Berganda, Uji Asumsi Klasik, , Uji Normalitas, Uji Heteroskedastisitas, Uji Multikolinearitas, Uji Hipotesis Secara Persial (Uji-T), Uji Hipotesis Secara Simultan (Uji-F), dan Uji Koefisien Determinasi (R2). Hasil Penelitian ini menunjukkan ahwa variabel dependen Produk, Harga, Tempat dan Promosi berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Analisis Rasio Solvabilitas (DAR, DER, TIE) Pada PT Bank Central Asia Tbk Tahun 2020-2022 Rahayu, Rina; Wiska, Mayroza; Ermawati, Eka
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis debt to asset ratio, debt to equity ratio dan times interest earned pada PT Bank Central Asia Tbk tahun 2020-2022. Penelitian ini dilakukan melalui website resmi Bursa Efek Indonesia (BEI) di situs www.idx.co.id. Sumber data yang digunakan adalah data sekunder berupa laporan keuangan periode tahun 2020-2022. Teknik analisis data yang digunakan dalam penelitian ini teknik analisis deskriptif kualitatif yaitu data yang berupa angka-angka yang meliputi laporan keuangan berupa neraca dan laporan laba rugi yang menggambarkan keadaan atau peristiwa pada perusahaan secara nyata. Hasil dari penelitian dengan menggunakan debt to asset ratio, debt to equity ratio dan times interest earned menunjukkan bahwa kondisi keuangan PT Bank Central Asia Tbk selama periode 2020-2022 menunjukkan keadaan yang kurang baik. Hal ini dibuktikannya perusahaan tidak mampu melunasi hutang-hutang pada pihak luar dan hasil analisis tidak memenuhi standar umum rata-rata industri. PT Bank Central Asia Tbk hendaknya terus memperhatikan kenaikan jumlah aktiva lancar yang dimiliki sebelum menambah jumlah hutang. Dengan menambah jumlah hutang tanpa memperhitungkan jumlah aktiva lancar yang ada, tidak menutup kemungkinan perusahaan akan mengalami kesulitan dalam memenuhi kewajiban-kewajibannya. Dilihat dari solvabilitas perusahaan, sebaiknya perusahaan mengurangi jumlah hutang jangka panjang sehingga pendanaan operasi perusahaan tidak banyak di biayai oleh hutang.
Pengaruh Kualitas Pelayanan dan Kepercayaan terhadap Loyalitas Konsumen Belanja Online Shopee pada Mahasiswa Fakultas Hukum dan Ekonomi Bisnis Universitas Dharmas Indonesia (UNDHARI) Selvitri, Sri Reski; Resty, Fenisi; Wiska, Mayroza
ARZUSIN Vol 3 No 5 (2023): OKTOBER
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/arzusin.v3i5.1673

Abstract

Study this conducted for knowing influence like what the impact caused by Influence Quality Service and Trust to Loyalty Consumer Shopee Online Shopping for Students of the Faculty of Law and Business Economics, Dharmas Indonesia University (UNDHARI). Research objectives this conducted for know and analyze as well as knowing the influence of Quality Service and Trust to Loyalty Consumer Shopee Online Shopping. Methods of analysis in research this is method quantitative with data retrieval using questionnaire. Data Analysis Techniques with Validity Test, Instrument Reliability Test, Correlation Analysis, Hypothesis Testing, Multiple Regression Analysis, Classical Assumption Test, Multiple Linear Regression Analysis. who became population in study this that is as many as 161 respondents and the sample in study this that is as many as 115 respondents who are Student / I Faculty of Law and Business Economics, University of Dharmas Indonesia (UNDHARI). Based on results research that has been done by researcher could collect _ that Quality Service positive and significant effect on the dependent variable, namely Loyalty Consumer Shopee Online Shopping . other than that there is influence positive and significant Among variable Trust to Loyalty Consumers at Universitas Dharmas Indonesia (UNDHARI) Students. Based on F test results obtained results that Quality Service (X1) and Trust (X2) have an effect significant by simultaneous to Loyalty Consumer Shopee Online Shopping (Y).
The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Wiska, Mayroza; Ermawati, Eka; Elida Putri, Dini; Ferdinal, Alex; Resty, Fenisi; Deswita, Yuhelvi
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.102

Abstract

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.
ANALYSIS OF E-SERVICE QUALITY AND E-RECOVERY SELLER SERVICE ON ONLINE REPURCHASE INTENTION WITH E-LOYALITY AS A MEDIATION VARIABLE ON TIKTOK SHOP Qhairi, Wiladatulqhairi; Resty, Fenisi; Wiska, Mayroza
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine and analyze the influence of E-service quality and E-recovery seller service on online repurchase intention with the E- loyalty variable as a mediating variable on TikTok Shop. The results of this study show the influence of E-Service Quality on E-loyalty, there is an influence of E-recovery seller service on E- loyalty, there is an influence of E-service quality on online repurchase intention, there is an influence of E-recovery Service Quality on Online Repurchase Intention, there is an influence of E-loyalty on online repurchase intention, there is an indirect influence of E-service quality on online repurchase intention through E-loyalty as a mediating variable, there is no indirect influence of E- service quality on online repurchase intention through E-loyalty as a mediating variable. It is hoped that TikTok will improve and pay more attention to the quality of e-service quality, e-recovery services so that TikTok buyers or visitors will increase so that consumers are loyal and make repeat purchases on the TikTok Shop application
THE EFFECT OF SAVINGS PRODUCT KNOWLEDGE, MOTIVATION AND FACILITIES ON THE DECISION TO SAVING AT PT.BPR DHARMA NAGARI dika, handika; Purwanto, Kelik; Wiska, Mayroza
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine the effect of knowledge of savings products, motivation and facilities on saving decisions at PT. BPR Dharma Nagari. The purpose of this study was to determine and analyze the effect of knowledge of savings products, motivation and facilities on saving decisions at PT. BPR Dharma Nagar. This study uses a quantitative method with data collection using a questionnaire. Data analysis techniques with validity tests, reliability tests, multiple linear regression analysis, classical adjustion tests, t tests, f tests, determination tests (R2 ) . The population in this study was 436 respondents for the year 2022/2023 and 209 samples were used
The Effect of Non-Financial Compensation and Training on Employee Job Satisfaction at PT. Andalaswahana Berjaya Halimahtussyakdiah, Halimahtussyakdiah; Wiska, Mayroza; Hasibuan, Anggy Qurnia Ra’afi
UPI YPTK Journal of Business and Economics Vol. 9 No. 3 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v9i3.294

Abstract

This research was conducted to determine the effect of non-financial compensation and training on employee job satisfaction at PT. Andalas Wahana Berjaya (AWB) Dharmasraya Regency in 2024. The analysis method in this research is quantitative, and data is collected using a questionnaire. Data analysis techniques using validity tests, reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis tests. The research sample was 119 permanent employees. The sample in this study was determined using non-probability sampling with the census method. Based on the research results, it can be concluded that non-financial compensation significantly affects the dependent variable, namely employee job satisfaction at PT. Andalas Wahana Berjaya (AWB). Apart from that, there is a significant influence between training variables on employee job satisfaction at PT. Andalas Wahana Berjaya (AWB). Based on the F test, the results show that non-financial compensation (X1) and training (X2) have a significant simultaneous effect on employee job satisfaction (Y) at PT. Andalas Wahana Berjaya (AWB) Dharmasraya Regency in 2024.
PENGARUH PRODUCT KNOWLEDGE, PROMOTION STRATEGY, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS UNTUK MENDUKUNG PERKULIAHAN PADA MAHASISWA (STUDI KASUS UNIVERSITAS DI DHARMASRAYA) Fahruri, Rikza Ajib; Wiska, Mayroza; Qurnia Ra’afi H, Anggy
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 12, No 3 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v12i3.6441

Abstract

Purpose: This research aims to determine The need that must be met to own a laptop means that students can have problems choosing the right laptop for their needs because of the many laptop brands that exist.  (information why this research need to be done), Methods This research method is a quantitative method with primary data collected using a questionnaire and the scale used is a Likert scale, Analysis data: The analysis used in this research is descriptive analysis, validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, multiple linear regression analysis, t test, f test and determinant coefficient test r., Result and discussions: As this study's findings demonstrate, product knowledge, promotion technique, and price all play a role in influencing consumers' final purchase decisions. The process involves comparing the computed t-value with the t-table and the computed f-value with the f-table. In this case, the calculated t-value is 6.684, which is greater than the t-table value of 1.967. This indicates that product knowledge, the independent variable, has a positive and significant effect on purchasing decisions, the dependent variable. In the case of f-table, the calculated t-value is 2.336, which is greater than 1.967. The results demonstrate that the promotion approach independent variable influences purchasing decisions dependent variable in a positive and statistically significant way, with a calculated t-value of 5.418 and a t-table value of 1.967, respectively. it is evident that the dependent variable of purchase decisions is positively and significantly impacted by the independent variable of pric., Conclusion: The f-value that was computed (197.195 2.63) exceeds both the f-table value (197.195 2.63) and the significance level (0.000 0.05). This suggests that the process is carried out simultaneously, as the result is the rejection of Ho and the acceptance of H4. There is a strong correlation between product knowledge, promotion strategy, and price in influencing university students' purchasing decisions. This research aims to provide valuable input and consideration for Asus laptops.
The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Wiska, Mayroza; Ermawati, Eka; Elida Putri, Dini; Ferdinal, Alex; Resty, Fenisi; Deswita, Yuhelvi
Greenation International Journal of Engineering Science Vol. 2 No. 2 (2024): (GIJES) Greenation International Journal of Engineering Science (June - Agustus
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v2i2.102

Abstract

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.
Co-Authors Anisa, Rani Deswita, Yuhelvi dika, handika Eka Ermawati, Eka ELIDA PUTRI, DINI Ermawati , Eka Fahruri, Rikza Ajib Ferdinal, Alex Gusteti, Yesi Halimahtussyakdiah, Halimahtussyakdiah Hasibuan, Anggy Qurnia Ra’afi Hidayatullah, Chindy Kelik Purwanto, Kelik Priastuti, Sonia Agustia Qhairi, Wiladatulqhairi Qurnia Ra’afi H, Anggy Resty, Fenisi Rina Rahayu, Rina Selvitri, Sri Reski