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All Journal Jurnal Manajemen USNI
Dian Alanudin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

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STRATEGI PENINGKATAN KINERJA KEBERLANJUTAN UMKM MELALUI PERSEPSI NILAI DAN KESIAPAN Dian Alanudin; G.L Hery Prasetya; Yuli Setiawan
Jurnal Manajemen Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026
Publisher : Fakultas Ekonomi dan Bisnis Universitas Satya Negara Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54964/manajemenusni.v12i1.777

Abstract

This study develops a managerial strategy for improving the sustainability performance of fisheries by-product–based small and medium-sized enterprises by focusing on perceived sustainability value and organizational readiness. Unlike a broader integrative-model study using the same survey context, this article applies a focused hierarchical regression and commonality analysis to identify the unique and shared contributions of the two strategic factors. Data from 100 owners or managers were collected through a five-point Likert questionnaire. The constructs demonstrated adequate reliability, with Cronbach’s alpha values ranging from 0.776 to 0.815. Perceived sustainability value and readiness jointly explained 56.13% of the variance in sustainability performance. Perceived value had the larger standardized effect, while readiness added a smaller but statistically significant contribution. Commonality analysis revealed that most of the explained variance was shared by the two predictors, indicating that awareness without implementation capability or readiness without a clear value proposition is insufficient. The findings support an integrated strategy combining sustainability-value communication, managerial capability, operational procedures, and performance measurement.
Co-Authors G.L Hery Prasetya Yuli Setiawan