Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ranah Komunikasi Journal of Dialogos
Rikar Sahetapy
Universitas Pattimura
Arts Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Social Media Promotion for the Wotay Village Community in Teon Nila Serua District, Central Maluku Regency, Maluku Yustina Sopacua; Vitalona C. Paays; Rikar Sahetapy; Krisbet Lodrigus
Journal of Dialogos Vol. 3 No. 3 (2026): Journal of Dialogos - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/nqyj4458

Abstract

This Community Service Program (PkM) aims to improve the digital literacy and capacity of the community in Wotay Village, Teon Nila Serua District, Central Maluku Regency, by using social media as a promotional medium for local flagship products, particularly Virgin Coconut Oil (VCO). The community faced several challenges, including limited knowledge of digital marketing, inadequate product branding strategies, insufficient skills in creating promotional content, and a narrow marketing reach that remained focused on local markets. The program employed a participatory approach consisting of observation, coordination with the village government, socialization, training, hands-on practice, mentoring, and evaluation. The training covered digital marketing communication concepts, the use of Facebook, Instagram, WhatsApp Business, and TikTok as promotional platforms, product photography techniques, simple video production, persuasive caption writing, and social media account management. The results demonstrated significant improvements in participants' knowledge and skills in using social media for promoting local products. Participants became capable of producing more engaging promotional content, developing product branding, and managing social media accounts for digital marketing purposes. Strong community participation and support from the Wotay Village Government contributed substantially to the success of the program. This initiative is expected to expand market access, enhance the competitiveness of local products, and strengthen the community's economy through the sustainable utilization of digital technology.
PERAN MEDIA PENYIARAN DAERAH DALAM MEMPROMOSIKAN BANDA SEBAGAI PUSAT DESTINASI WISATA MALUKU Ronald Alfredo; Yustina Sopacua; Rikar Sahetapy
Jurnal Ranah Komunikasi Vol 8 No 1 (2024): Jurnal Ranah Komunikasi (JRK)
Publisher : Departemen Ilmu Komunikasi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/rk.8.1.40-47.2024

Abstract

This article discusses the important role of regional broadcast media in promoting Banda as a center for Maluku tourist destinations. Banda, an island in Maluku Province, Indonesia has a rich history and stunning natural beauty. However, Banda is often not widely known as a tourist destination. Therefore, this study aims to explore the potential of regional broadcast media in raising Banda's profile as an attractive tourist destination, as well as identifying effective strategies that can be used by regional broadcast media to promote this tourist destination. The research method used is a qualitative method with an in-depth interview approach to regional broadcast media stakeholders and the local government. The research results show that regional broadcast media play a significant role in promoting Banda. Regional broadcasting media acts as an information provider, shows a positive image of Banda, connects the government and the community, and plays a role in educating and empowering the community regarding this tourist destination. The results of the study show that regional broadcast media play a crucial role in promoting Banda as a center for Maluku tourist destinations. Broadcast media, such as radio and television, have a wide coverage and can reach a wider audience. Through special programs and coverage presented, broadcast media can provide significant exposure to the beauty and uniqueness of Banda as a tourist destination. In this case, broadcast media can provide live coverage of tourist attractions, local culture, culinary specialties, and various activities carried out in Banda.
Co-Authors Krisbet Lodrigus Ronald Alfredo Vitalona C. Paays Yustina Sopacua