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All Journal Journal of Media and Communication Jejak digital: Jurnal Ilmiah Multidisiplin Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Yustina Sopacua
Universitas Pattimura
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Kesiapan Digital Pemerintahan Negeri Batu Merah menuju Smart Village Muhtar Muhtar; Rukoyah Rukoyah; Yustina Sopacua
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 3 (2026): MEI 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/j4myk447

Abstract

This study aims to analyze the digital readiness of the Negeri Batu Merah Government in Ambon City in supporting the implementation of a smart village. The study employed a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. The research informants consisted of village government officials, administrative staff, and community members as users of public services. The results showed that the Negeri Batu Merah Government has begun implementing administrative digitalization through the use of computers, digital communication media, and electronic archive management in public services. The government’s digital readiness is supported by the commitment of local authorities, the availability of basic technological facilities, and the increasing public demand for fast and effective services. However, the implementation of government digitalization still faces several challenges, including limited internet infrastructure, low human resource capacity among government officials, budget constraints, and limited digital literacy within the community. This study concludes that the development of a smart village in Negeri Batu Merah requires strengthening digital infrastructure, improving the competencies of government officials, and increasing community participation to ensure that digital transformation can be implemented optimally and sustainabl.
Strategi Komunikasi Bisnis Kafe “Percaya Kopi” dalam Meningkatkan Minat Pengunjung Niken Somisoe; Ronald Alfredo; Yustina Sopacua
Journal of Media and Communication | E-ISSN : 3063-9581 Vol. 3 No. 1 (2026): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

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Abstract

Penelitian ini bertujuan untuk mengetahui strategi komunikasi bisnis yang dilakukan Kafe Percaya Kopi dalam meningkatkan minat pengunjung di kawasan Poka, Kota Ambon. Penelitian ini dilatarbelakangi oleh berkembangnya usaha coffee shop yang semakin kompetitif, sehingga pelaku usaha perlu menerapkan strategi komunikasi yang efektif agar mampu menarik perhatian dan mempertahankan minat pengunjung. Kafe Percaya Kopi hadir tidak hanya sebagai tempat menikmati kopi, tetapi juga membawa konsep roastery lokal yang menjadi identitas utama usaha. Dalam penelitian ini, peneliti menggunakan teori AIDA (Attention, Interest, Desire, Action) untuk melihat bagaimana proses komunikasi bisnis yang dilakukan kafe dapat memengaruhi minat pengunjung.Metode penelitian yang digunakan adalah deskriptif kualitatif. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Informan dalam penelitian ini berjumlah tujuh orang yang terdiri dari owner, barista, mahasiswa, dan pegawai kantor dengan rentang usia 21–34 tahun. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan.Hasil penelitian menunjukkan bahwa strategi komunikasi bisnis yang diterapkan Kafe Percaya Kopi mampu menarik perhatian pengunjung melalui konsep tempat yang estetik, suasana nyaman, serta pemanfaatan media sosial Instagram sebagai sarana promosi. Pada tahap interest, pengunjung mulai tertarik karena adanya fasilitas yang mendukung aktivitas belajar dan bersantai, harga yang terjangkau, serta kualitas pelayanan yang baik. Tahap desire terlihat dari munculnya keinginan pengunjung untuk kembali datang karena pengalaman positif yang diperoleh, baik dari segi rasa kopi, ambience, maupun interaksi dengan barista. Sementara itu, tahap action ditunjukkan melalui tindakan nyata pengunjung seperti melakukan kunjungan ulang, merekomendasikan kafe kepada orang lain, dan aktif mengikuti media sosial Kafe Percaya Kopi. Dengan demikian, strategi komunikasi bisnis yang dilakukan Kafe Percaya Kopi dinilai efektif dalam membangun minat pengunjung dan memperkuat hubungan dengan pelanggan.
Pendampingan Revitalisasi Sasi sebagai Upaya Penguatan Ketahanan Sosial-Ekologis di Negeri Lima Maluku Tengah Muhtar Muhtar; Yustina Sopacua; Amir Faisal Kotarumalos; Saiful Rizal Mahulauw; Rukoyah Rukoyah
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2026): JANUARI-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/26g3bq31

Abstract

This community service activity entitled “Assistance for the Revitalization of Sasi as an Effort to Strengthen Social-Ecological Resilience in Negeri Lima” was conducted in Negeri Lima, Leihitu District, Central Maluku Regency. The activity was motivated by the declining implementation of sasi values, weakening community participation in coastal environmental management, and increasing social-ecological pressures caused by environmental degradation and climate change in coastal areas. The purpose of this program was to strengthen the social-ecological resilience of coastal communities through the revitalization of sasi as a local wisdom-based coastal resource management system. The implementation method used a participatory and collaborative approach involving village government, customary leaders, youth groups, women groups, and coastal communities. The stages of activities included problem identification, socialization, Focus Group Discussion (FGD), institutional strengthening assistance, and program evaluation. The results of the activity showed an increase in community understanding regarding the role of sasi as an instrument for natural resource management, social control mechanism, preservation of local cultural values, and strengthening social solidarity. Community participation in discussions and environmental awareness activities also increased significantly. In addition, stronger coordination was established between the village government and customary institutions in supporting community-based coastal management. The program also produced recommendations for strengthening customary regulations, participatory environmental monitoring, youth involvement, and local culture-based environmental education. Overall, the revitalization of sasi contributed positively to strengthening the social-ecological resilience of the coastal community in Negeri Lima and became an initial model for sustainable local wisdom-based coastal governance.
Co-Authors Amir Faisal Kotarumalos Muhtar Muhtar Muhtar Muhtar Niken Somisoe Ronald Alfredo Rukoyah Rukoyah Saiful Rizal Mahulauw