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All Journal Ardhi: Jurnal Pengabdian dalam Negri
Afrilia Putri
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Engineering

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Mendorong UMKM Naik Kelas: Integrasi Aspek Hukum Usaha, Manajemen Branding, dan Ekosistem Digital Marketing Erin Soleha; Muhamad Iqbal; Padly Nahampun; Nuri Dwi Cahyani; Afrilia Putri; Lulu Ramadhani; Muhammad Faizal Nur Setiawan; Rhenald Bayu Ardhi Arifin
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 4 (2026): Agustus: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i4.2185

Abstract

However, based on observations in Sukaraya Village, many MSME operators still lack business legal status specifically, a Business Identification Number (NIB) and have not yet utilized digital marketing tools. This situation stems from business owners’ limited understanding of the importance of legal compliance and business branding. This study aims to identify the challenges faced by MSME operators and describe the mentoring efforts undertaken, including the issuance of NIBs, the creation of business banners, the design of logos and product stickers, and the registration of business locations on Google Maps to enhance business identity, legal status, and visibility. The study employs a qualitative descriptive method with data collection techniques involving observation, interviews, and documentation. The results of the study indicate that this mentoring program has improved MSME owners understanding of the importance of business legality while strengthening their promotional strategies and business competitiveness through the use of branding media and digital platforms. Thus, this mentoring program is expected to support the sustainability and development of MSMEs in Sukaraya Village.Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the local economy.
Co-Authors Erin Soleha Lulu Ramadhani Muhamad Iqbal Muhammad Faizal Nur Setiawan Nuri Dwi Cahyani Padly Nahampun Rhenald Bayu Ardhi Arifin