<![CDATA[However, based on observations in Sukaraya Village, many MSME operators still lack business legal status specifically, a Business Identification Number (NIB) and have not yet utilized digital marketing tools. This situation stems from business owners’ limited understanding of the importance of legal compliance and business branding. This study aims to identify the challenges faced by MSME operators and describe the mentoring efforts undertaken, including the issuance of NIBs, the creation of business banners, the design of logos and product stickers, and the registration of business locations on Google Maps to enhance business identity, legal status, and visibility. The study employs a qualitative descriptive method with data collection techniques involving observation, interviews, and documentation. The results of the study indicate that this mentoring program has improved MSME owners understanding of the importance of business legality while strengthening their promotional strategies and business competitiveness through the use of branding media and digital platforms. Thus, this mentoring program is expected to support the sustainability and development of MSMEs in Sukaraya Village.Micro, Small, and Medium Enterprises (MSMEs) play a vital role in supporting the local economy.]]>
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