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All Journal Ekopedia: Jurnal Ilmiah Ekonomi JMAEKA: Jurnal Manajemen Ekonomi Akuntansi
Khairunnisa Khairunnisa
Universitas Bina Sarana Informatika
Humanities Economics, Econometrics & Finance

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Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian di Blok F Pasar Tanah Abang, Jakarta Khairunnisa Khairunnisa; Dedy Syahyuni; Khotimah Herliana
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/syw5wa20

Abstract

Competition between traders offering similar products with varying prices and quality, thus influencing consumer considerations in making purchases. In addition, most buyers are traders who are looking for products with affordable prices but still have the appropriate quality for resale. The purpose of this study is to determine how much influence price and product quality, both partially and simultaneously, have on purchasing decisions in Block F Tanah Abang Market, Jakarta. The research method used is a quantitative method based on statistical data with survey techniques through distributing questionnaires using Google Forms and data processed using SPSS version 26 with a sample of 96 respondents. The results of the study indicate that partially price influences purchasing decisions, while product quality does not influence purchasing decisions. However, simultaneously price and product quality have a significant effect on purchasing decisions in Block F Tanah Abang Market, Jakarta, this is evidenced by the calculated F value of 4.438 and a significance value of 0.001. The coefficient of determination (R2) value of 0.087 shows that 8.7% of purchasing decisions can be explained by the variables of price and product quality, while the remaining 91.3% is influenced by other factors not included in this study.  
Pengaruh Motivasi Kerja dan Kompensasi terhadap Kinerja Karyawan pada PT Setia Manggala Abadi Jakarta Barat: The Effect of Work Motivation and Compensation on Performance Employees at PT Setia Manggala Abadi West Jakarta Khairunnisa Khairunnisa; Fadli Ilyas
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.642

Abstract

Increasingly fierce competition in the medical device distribution industry compels companies to consistently maintain employee performance to ensure sales targets are met sustainably. At PT. Setia Manggala Abadi in West Jakarta, indications of compensation disparities across job levels were identified, which are suspected of diminishing employee motivation and performance. This study aims to analyze the partial effects of Work Motivation and Compensation on Employee Performance, as well as their simultaneous effect on Employee Performance at PT. Setia Manggala Abadi, West Jakarta. A quantitative causal approach was employed, utilizing a saturated sampling technique involving all 40 company employees as respondents. Data were analyzed using multiple linear regression with the aid of SPSS software. The results indicate that Work Motivation has a positive and significant effect on Employee Performance t-value of 2.221, significance of 0.033, and Compensation also has a positive and significant effect t-value of 5.861, significance of 0.000. Furthermore, the two variables simultaneously exert a significant influence F-value of 76.499, significance of 0.000, with an Adjusted R-Square coefficient of determination of 0.795.
Co-Authors Dedy Syahyuni Fadli Ilyas Khotimah Herliana