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All Journal Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE)
Ibadurrahman, Chandra
Unknown Affiliation
Economics, Econometrics & Finance

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Dampak Adopsi ICT dan Manajemen Data terhadap Adopsi E-Commerce dan Performa Pemasaran UKM Ibadurrahman, Chandra; Safuan; Edastama, Primasatria; Hafidz, Gilang Pratama
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 5 No. 2 (2026): Agustus: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v5i2.9790

Abstract

This study aims to analyze the impact of ICT adoption, business data management, and research and development activity on e-commerce adoption and marketing performance of Small and Medium Enterprises (SMEs). This study employed a quantitative approach using a survey of 221 SME owners in Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that ICT adoption, business data management, and research and development activity have a positive and significant effect on e-commerce adoption. Furthermore, e-commerce adoption has a positive and significant effect on marketing performance. These findings indicate that strengthening digital capabilities, effective data management, and innovation activities can encourage e-commerce adoption and improve SMEs’ marketing performance.
Co-Authors Hafidz, Gilang Pratama Primasatria Edastama, Primasatria Safuan Safuan