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FAKTOR YANG MEMPENGARUHI IMPULSE BUYING Hafidz, Gilang Pratama; Tamzil, Fachmi
Jurnal Ekonomi : Journal of Economic Vol 12, No 02 (2021): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v12i02.4152

Perubahan gaya beli dari offline menjadi online membuat banyak ritel modern kalah bersaing sehingga menurunkan penjualan secara massive di pusat-pusat perbelanjaan. Situasi tersebut mendorong pelaku industri untuk dapat menemukan breakthrough dalam meningkatkan penjualan pada outlet-nya. Penelitian ini bertujuan untuk mengetahui faktor-faktor yang dapat meningkatkan impulse buying sehingga dapat memberikan landasan empiris dalam pengambilan keputusan oleh pelaku usaha ritel untuk dapat meningkatkan penjualannya secara intensif. Data primer dikumpulkan sebanyak 360 responden dengan purposive sampling menggunakan kuesioner. Hipotesis diuji menggunakan metode structural equation modelling. Berdasarkan output uji statistic, disimpulkan bahwa pembeli yang berbelanja secara offline dapat berbelanja secara seketika saat merasakan positive emotion yang dipengaruhi oleh pengaruhi lingkungan sosial dan tampilan serta visual merchandising outlet perbelanjaannya. Dari penelitian ini didapatkan juga bahwa konsumen tidak melibatkan product involvement, product knowledge dan social lifestyle dalam melalukan pembelanjaan. Penelitian ini terbatas pada sebaran dan klaster demografi yang tidak luas, penelitian lanjutan dibutuhkan guna memberikan landasan empiris yang lebih komprehensif.Kata kunci: Impulse Buying, Visual Merchandising, Product Involvement, Product Knowledge, Social Lifestyle.

PENGARUH KUALITAS LAYANAN, CITRA MEREK, KEPERCAYAAN PELANGGAN DAN KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PRODUK HERBALIFE Hafidz, Gilang Pratama; Muslimah, Ririn Ulfianih
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 1 (2023): Edisi Januari - April 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i1.2912

Tujuan penelitian ini untuk mengeksplorasi pengaruh citra merek, kepuasan pelanggan terhadap loyalitas pelanggan pada pengguna produk herbalife. Sehingga hal ini bisa dapat memberikan masukan kepada manajemen Herbalife agar bisa mengambil kebijakan dalam meningkatkan kepuasan pelanggan dan loyalitas pelanggan. Faktor – faktor lebih lanjut dapat dilihat pada variabel Kualitas Layanan, Kepercayaan Pelanggan, Citra Merek, Kepuasan Pelanggan, dan Loyalitas Pelanggan. Jenis penelitian ini kuantitatif dengan teknik purposive sampling yang disebarkan melalui kuesioner kepada 170 responden konsumen Herbalife yang berusia 18 – 65 tahun yang berada di wilayah Kabupaten Indramayu. Analisis data primer dilakukan dengan metode Structural Equation Modeling. Hasil dari penelitian ini menunjukan bahwa empat dari enam hipotesis yang diajukan diterima, sedangkan kualitas layanan tidak dapat mempengaruhi kepuasan pelanggan dan kepercayaan pelanggan tidak dapat dipengaruhi oleh loyalitas pelanggan. Untuk membuat kualitas layanan lebih efektif, pemasar perlu menyadari perilaku konsumen. Selain itu, mencapai tingkat kualitas yang tinggi terhadap kepuasan dan kepercayaan yang tinggi terhadap loyalitas pelanggan untuk produk herbalife dapat menjadi perubahan untuk kesuksesan jangka panjang. Untuk penelitian selanjutnya para peneliti dapat memperluas penelitian baik dari demografi lokasi penelitian di Indonesia.

Pengenalan Konsep “Value Co-Creation” pada Anggota Posyandu Kenanga RW 19 Kelurahan Abadijaya Depok Nisa, Puspita Chairun; Tamzil, Fachmi; Mauludi, Andri; Pamungkas, Ario; Angela, Nofia; Mahadewi, Erlina Puspitaloka; Waslam, Waslam; Hafidz, Gilang Pratama
Jurnal Pengabdian Masyarakat AbdiMas Vol 10, No 05 (2024): Jurnal Pengabdian Masyarakat Abdimas
Publisher : Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/abd.v10i05.7964

Posyandu (Pos Pelayanan Terpadu) merupakan salah satu bentuk upaya kesehatan bersumber daya masyarakat yang dikelola dan diselenggarakan bersama masyarakat. Dalam upaya meningka tkan kualitas pelayanan Posyandu, konsep "value co-creation" dapat menjadi pendekatan yang prospektif. Value co-creation adalah proses di mana pelanggan dan penyedia layanan secara bersama-sama menciptakan nilai melalui interaksi dan kolaborasi.Pengabdian masyarakat ini bertujuan untuk mengenalkan konsep "value co-creation" kepada anggota Posyandu Kenanga RW 19 Kelurahan Abadijaya Depok. Metode yang digunakan adalah penyuluhan dan diskusi interaktif dengan anggota Posyandu. Hasil penelitian menunjukkan bahwa setelah mengikuti kegiatan, anggota Posyandu memahami konsep value co-creation dan termotivasi untuk berpartisipasi aktif dalam proses perencanaan, pelaksanaan, dan evaluasi kegiatan Posyandu. Hal ini dapat meningkatkan kualitas pelayanan Posyandu sesuai dengan kebutuhan dan harapan masyarakat.

Mediating role of relationship quality between customer experience, perceived value, and sustainable intention in the online transportation industry Hafidz, Gilang Pratama; Hendrian, Even
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose — This study aims to investigate the direct and indirect relationship among customer experience, perceived value, and relationship quality on sustainable intention within the online transportation industry.Method — Data were collected from 310 respondents, aged 17 years old and over, who had used its services at least twice in the past month and are domiciled in Jabodetabek. The data were analyzed using PLS-SEM.Result — The results of this research showed that perceived value has a positive effect on relationship quality. Customer experience positively affects perceived value, and customer experience also positively affects sustainable intention. Additionally, perceived value has a positive influence on sustainable intention, but customer experience does not affect relationship quality. Similarly, relationship quality has no effect on sustainable intention. Furthermore, relationship quality has not been proven to mediate either the relationship between perceived value and sustainable intention or the relationship between customer experience and sustainable intention.Contribution — The academic contribution of this study lies in its emphasis on a specific and novel research focus. Unlike previous studies that have taken a broad approach to investigating social media commerce, this research introduces a distinctive perspective by narrowing its scope exclusively to the online transportation application.

The Effect of Managerial Coaching Skills on Team-Level Architectural Knowledge and Team Performance Moderated by Manager Learning Goal Orientation Hafidz, Gilang Pratama; Nurdiansyah, Erfian
International Journal of Economics (IJEC) Vol. 3 No. 1 (2024): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i1.735

Managerial coaching skills play an important role in human resource strategy which can be utilized by companies by providing the impact of training to broaden employ-ee perspectives and improve employee performance. The goal of this study is con-ducted to investigate the connection between Managerial coaching skills to team-level architectural knowledge and team performance. Quantitative research is used in this field with the technique purposive sampling was used, and questionnaires were handed out to 120 permanent employee respondents at Indonesian sharia non-banking financial institutions aged 23-50 years and are in the Tangerang Regency area. The primary data was analyzed using the method of Structural Equation Mod-eling (SEM). The three assumptions put forth are supported by the study's findings, which also show that team-level architectural knowledge has the biggest direct impact on team performance. Then managerial coaching skill has the greatest indirect effect on relationships between team-level architectural knowledge with team performance. This research contributes to companies in maintaining and improving team performance looking at several factors, team-level architectural knowledge is formed from optimal and measurable managerial coaching skill. The researcher advises broadening the study's scope and seeking objects in related domains as subsequent investigation.

The Impact Of Motivational Factors And Task-Related Behavior On Employee Performance Dewiana, Dewiana; Baskara, Ika; Hafidz, Gilang Pratama
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 5 (2024): JIMKES Edisi September 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i5.2806

This study aims to examine the influence of intrinsic and extrinsic motivation on employee task-related behavior and performance at PT. Admiral Lines. The background of this study is the instability of employee performance, so a study was conducted to determine the dominant motivational factors that influence employee task-related behavior and performance. The population of this study were employees of PT. Admiral Lines, with samples taken using purposive sampling techniques totaling at least 85 respondents. This study used a quantitative method with the Structural Equation Modeling - Partial Least Square (PLS-SEM) approach. The results of the study showed that intrinsic motivation has a positive influence on task-related behavior, but does not have a positive effect on employee performance. Conversely, extrinsic motivation has been shown to have a positive influence on employee task-related behavior and performance. In addition, task-related behavior also plays a significant mediation role in the relationship between motivation (intrinsic and extrinsic) and employee performance. These findings indicate that in order to improve employee performance, companies need to pay attention to motivational factors, especially extrinsic motivation, such as financial rewards and incentives, which have proven effective in influencing employee performance. After conducting the study, the researcher suggested expanding the population to the branches of PT. Admiral Lines which are located in other regions in Indonesia, in order to represent more answers from PT. Admiral Lines employees throughout Indonesia. In addition That way, you can add other supporting variables to measure employee performance such as job satisfaction and employee engagement or other relevant variables as research innovations. Keywords : intrinsic motivation, extrinsic motivation, task-related behavior, employee performance

Pengaruh Ketidakamanan Kerja, Ketidakstabilan Kerja Terhadap Kinerja Kerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Azahra, Naina; Hafidz, Gilang Pratama
Journal Of Human And Education (JAHE) Vol. 5 No. 1 (2025): Journal of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v5i1.2154

Tujuan utama dari penelitian ini adalah untuk menjelaskan fungsi mediasi kepuasan kerja dalam hubungan antara ketidakstabilan pekerjaan dan kinerja. Penelitian ini menggunakan metodologi Structural Equation Model (SEM-PLS). Populasi penelitian terdiri dari karyawan dari beberapa restoran dan bar di wilayah Jakarta. Kami mengumpulkan data dari peserta penelitian melalui Google Form. Temuan penelitian ini menunjukkan bahwa ketidakamanan kerja memengaruhi kebahagiaan kerja dan stabilitas pekerjaan. Ketidakstabilan pekerjaan berdampak buruk pada kepuasan kerja seseorang. Sebaliknya, kebahagiaan kerja terkait erat dengan prospek untuk kemajuan dan kepuasan dengan manajemen. Akibatnya, organisasi harus memprioritaskan kompensasi dan peluang kemajuan. Memprioritaskan persyaratan keuangan karyawan meningkatkan kesejahteraan mereka, sehingga meningkatkan produktivitas dan kinerja.

Pengaruh Pengalaman Pelanggan Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Padilah, Sri; Hafidz, Gilang Pratama
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 5.A (2025): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Pengalaman pelanggan diakui secara luas sebagai komponen penting dalam memahami nilai yang dirasakan, khususnya pada kepuasan pelanggan dan loyalitas pelanggan terhadap perusahaan. Tujuan penelitian ini untuk mengekplorasi pengaruh pengalaman pelanggan terhadap loyalitas pelanggan melalui kepuasan pelanggan pada pengguna produk Hpai di kecamatan Rawa Lumbu. Sehingga hal ini bisa dapat memberikan masukan kepada manajemen Hpai agar bisa mengambil kebijakan dalam meningkatkan kepuasan pelanggan dan loyalitas pelanggan. Faktor – faktor lebih lanjut dapat dilihat pada varibel Kualitas Layanan, Kepercayaan Pelanggan, Pengalaman Pelanggan, Kepuasan Pelanggan, dan Loyalitas Pelanggan. Jenis penelitian ini kuantitatif dengan teknik purposive sampling yang disebarkan melalui kuesioner kepada 165 responden konsumen Hpai yang berusia 18 - > 65 tahun yang berada diwilayah Kecamatan Rawa Lumbu. Analisis data primer dilakukan dengan metode Structural Equation Modeling (SEM). Hasil dari penelitian ini menunjukan bahwa lima dari tujuh hipotesis yang diajukan diterima. Untuk mencapai kualitas yang tinggi terhadap kepuasan dan kepercayaan yang tinggi terhadap loyalitas pelanggan untuk produk Hpai dapat menjadi perubahan untuk kesuksesan jangka panjang. Untuk penelitian selanjutnya peneliti dapat memperluas penelitian, baik dari demografi lokasi penelitian di Indonesia.

Mediating role of relationship quality between customer experience, perceived value, and sustainable intention in the online transportation industry Hafidz, Gilang Pratama; Hendrian, Even
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-2 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Purpose — This study aims to investigate the direct and indirect relationship among customer experience, perceived value, and relationship quality on sustainable intention within the online transportation industry.Method — Data were collected from 310 respondents, aged 17 years old and over, who had used its services at least twice in the past month and are domiciled in Jabodetabek. The data were analyzed using PLS-SEM.Result — The results of this research showed that perceived value has a positive effect on relationship quality. Customer experience positively affects perceived value, and customer experience also positively affects sustainable intention. Additionally, perceived value has a positive influence on sustainable intention, but customer experience does not affect relationship quality. Similarly, relationship quality has no effect on sustainable intention. Furthermore, relationship quality has not been proven to mediate either the relationship between perceived value and sustainable intention or the relationship between customer experience and sustainable intention.Contribution — The academic contribution of this study lies in its emphasis on a specific and novel research focus. Unlike previous studies that have taken a broad approach to investigating social media commerce, this research introduces a distinctive perspective by narrowing its scope exclusively to the online transportation application.

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