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All Journal Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Pancanto Kuat Prabowo
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Computer Science & IT Decision Sciences, Operations Research & Management

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Pengaruh Kemudahan Penggunaan dan Promosi Cashback terhadap Perilaku Konsumsi dengan Nilai yang Dirasakan sebagai Variabel Mediasi pada Pengguna Dompet Digital: Studi Kasus: Pengguna Gopay Kalangan Generasi Z di Sidoarjo Indah Nur Fadilah; Dewi Indar Rohmaniya; Eka Putri Rahmawati; Donny Arif; Pancanto Kuat Prabowo
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.8009

Abstract

The development of e-wallet usage has driven changes in people's behavior in conducting digital transactions, particularly among Generation Z. This study aims to analyze the influence of Perceived Ease of Use and Cashback Promotion on Consumption Behavior, with Perceived Value as a mediating variable, among GoPay e-wallet users in Sidoarjo Regency. This research employs a quantitative approach with an explanatory research design. The sample consisted of 160 respondents selected using purposive sampling technique. Data were collected through the distribution of questionnaires using a five-point Likert scale and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.1.1.7 software. The results show that Perceived Ease of Use has a positive and significant effect on Perceived Value and Consumption Behavior. Cashback Promotion also has a positive and significant effect on Perceived Value and Consumption Behavior. In addition, Perceived Value has a positive and significant effect on Consumption Behavior and is proven to significantly mediate the influence of Perceived Ease of Use and Cashback Promotion on Consumption Behavior. The findings indicate that ease of application use and cashback promotions are able to increase users' Perceived Value, thereby driving an increase in the consumption behavior of GoPay users in Sidoarjo Regency.
Co-Authors Dewi Indar Rohmaniya Donny Arif Eka Putri Rahmawati Indah Nur Fadilah