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All Journal Jurnal Transformatika Jurnal Media Akademik (JMA) Nusantara Mengabdi kepada Negeri Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Eka Putri Rahmawati
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH STRATEGI PROMOSI MELALUI SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN DI MCDONALDS RUNGKUT SURABAYA Titis Tatasari; Christina Imanuela Efenda Hutahaean; Giska Putri Mustaqim; Eka Putri Rahmawati
Jurnal Media Akademik (JMA) Vol. 3 No. 6 (2025): JURNAL MEDIA AKADEMIK Edisi Juni
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i6.2123

Abstract

Mengetahui bagaimana Strategi Promosi dan Media Sosial McDonald's Rungkut Surabaya Mempengaruhi Keputusan Pelanggan untuk Membeli adalah tujuan utama dari penelitian ini. Dengan menggunakan model kuantitatif untuk penelitian ini. Seratus pelanggan menjadi sampel dalam penelitian ini. Instrumen untuk mengumpulkan informasi melalui survei, dengan skala Likert yang berfungsi sebagai dasar pengembangan skala. Kami menggunakan pendekatan non-probability sampling. Program statistik SPSS 26.0 digunakan untuk analisis regresi linier berganda. Kesebelas indikator dari faktor Strategi Promosi dan Media Sosial terhadap pilihan pembelian memiliki nilai keseluruhan sebesar Menurut tabel perhitungan, nilai r adalah 0,1966. Hasil penelitian ini nampaknya adalah asli. Hasil selanjutnya dengan menggunakan uji t dengan nilai signifikansi sebesar 0.001 < 0.05 menunjukkan bahwa terdapat hubungan yang signifikan antara variabel Strategi Promosi dengan Pilihan Pembelian, sehingga menolak H01 dan menerima Ha1. Perbedaan antara nilai t-tabel sebesar 1.984 dan nilai t-hitung sebesar 2.715 menunjukkan hal tersebut. Karena variabel Media Sosial (X2) memiliki pengaruh yang substansial terhadap Keputusan Pembelian, yang ditunjukkan dengan nilai signifikansi sebesar 0.003 < 0.05 dan perbandingan t-hitung (2.492) dan t-tabel (1.984), maka dapat disimpulkan bahwa H02 ditolak dan Ha2 diterima. Nilai signifikan sebesar 0,005 < 0,05 dan nilai F hitung > F tabel yaitu 3,793 > 3,09 menunjukkan bahwa Strategi Promosi dan Media Sosial.
Penanaman Nilai Literasi Keuangan pada Anak LKSA Santa Anna Bojonegoro Eka Putri Rahmawati; Dewi Rochmayanti
Nusantara Mengabdi Kepada Negeri Vol. 3 No. 1 (2026): Februari : Nusantara Mengabdi Kepada Negeri
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/numeken.v3i1.1592

Abstract

Financial literacy is an important skill that needs to be introduced from an early age so that children can understand the value of money and manage it wisely. This activity aims to improve basic financial literacy among children at LKSA Santa Anna Bojonegoro through a participatory educational approach. The implementation method included pre tests, interactive material delivery, discussions, and simple case studies on priority scales and budgeting. Of the 37 participants, 20 children aged 8–18 were sampled. The pre-test results showed an average understanding of basic financial literacy concepts of 73.6%. After the activity, there was an increase in understanding, indicated by the participants' ability to differentiate needs from wants, develop spending plans, and foster savings awareness. The facilitator also found that the main issue among participants was self-control over consumptive behavior, which was addressed through reflective exercises and the implementation of strategies for delaying purchasing decisions. This activity was well-received and proven effective in fostering a rational mindset regarding pocket money management. Overall, this socialization of basic financial literacy can be the first step in developing responsible financial habits from an early age.
Pengaruh Kemudahan Penggunaan dan Promosi Cashback terhadap Perilaku Konsumsi dengan Nilai yang Dirasakan sebagai Variabel Mediasi pada Pengguna Dompet Digital: Studi Kasus: Pengguna Gopay Kalangan Generasi Z di Sidoarjo Indah Nur Fadilah; Dewi Indar Rohmaniya; Eka Putri Rahmawati; Donny Arif; Pancanto Kuat Prabowo
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.8009

Abstract

The development of e-wallet usage has driven changes in people's behavior in conducting digital transactions, particularly among Generation Z. This study aims to analyze the influence of Perceived Ease of Use and Cashback Promotion on Consumption Behavior, with Perceived Value as a mediating variable, among GoPay e-wallet users in Sidoarjo Regency. This research employs a quantitative approach with an explanatory research design. The sample consisted of 160 respondents selected using purposive sampling technique. Data were collected through the distribution of questionnaires using a five-point Likert scale and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4.1.1.7 software. The results show that Perceived Ease of Use has a positive and significant effect on Perceived Value and Consumption Behavior. Cashback Promotion also has a positive and significant effect on Perceived Value and Consumption Behavior. In addition, Perceived Value has a positive and significant effect on Consumption Behavior and is proven to significantly mediate the influence of Perceived Ease of Use and Cashback Promotion on Consumption Behavior. The findings indicate that ease of application use and cashback promotions are able to increase users' Perceived Value, thereby driving an increase in the consumption behavior of GoPay users in Sidoarjo Regency.
An Examination of Negative Correlations Using Pearson Correlation Analysis to Optimize the Diversification of Cryptocurrency Portfolios Edi Widodo, Widodo; Eka Putri Rahmawati; Chay Shona Bilqist
Jurnal Transformatika Vol. 21 No. 2 (2024): Januari 2024
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v21i2.8095

Abstract

The purpose of this study is to employ the Pearson correlation approach in order to assess the association between different types of cryptocurrencies. The dataset included in this research comprises daily peak price information for 10 distinct categories of cryptocurrencies with the biggest market capitalizations from October 1, 2017 to December 31, 2022. Assessing and computing the correlation between cryptocurrency pairs with the Pearson correlation coefficient is the objective. The information utilized in this study was acquired from the website www.coinmarketcap.com. Pairs of stablecoins and crypto coin assets have the largest negative correlation, according to the findings of this study, in contrast to pairs of crypto currency assets. The pair ETH-BNB has the strongest positive correlation with a value of 0.948, while the pair LTC-USDT has the most negative correlation at -0.347. In order to replicate the impact of the negative correlation on trading activities, an exchange simulation was performed between the LTC and USDT pairings. Based on the outcomes of the simulation, the asset rise resulting from the exchange of the LTC and USDT pair from January 1, 2022 to December 31, 2022 was 12.09 percent. During the same time period, the asset's value would have declined by -48.69 percent if LTC was held. Conversely, an expansion of the time period from October 1, 2017 to December 31, 2022 yields an asset gain of 251,047.85 percent as a consequence of the exchange between LTC and USDT. Those individuals interested in reducing risk and diversifying their portfolios with cryptocurrency investments may find this information highly beneficial. The results of this research offer significant contributions to the current body of literature on bitcoin investment and offer investors valuable information
Co-Authors Chay Shona Bilqist Christina Imanuela Efenda Hutahaean Dewi Indar Rohmaniya Dewi Rochmayanti Donny Arif Edi Widodo, Widodo Giska Putri Mustaqim Indah Nur Fadilah Pancanto Kuat Prabowo Titis Tatasari