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All Journal Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Jurnal Padamu Negeri
Anastasia Putri Kristiani
Program Studi Ilmu Komunikasi, Fakultas Komunikasi Dan Desain Kreatif, Universitas Budi Luhur, Jakarta, Indonesia
Religion Humanities Astronomy Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Other

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OPTIMALISASI PEMASARAN DIGITAL PADA PRODUK MINUMAN HERBAL POSBINDU DAHLIA INDAH Happy Egi Afriano; Nabillaputri Widiauliannisa; Septia Pratiwi; Dika Aisyah Veronika; Julian Bongsoikrama; Justin Bongsoikrama; Bayu Satria Pratama; Anastasia Putri Kristiani
Jurnal Padamu Negeri Vol. 2 No. 3 (2025): Juli : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/rz0hw353

Abstract

This the community engagement aims to optimize the digital marketing of herbal beverage products developed by Posbindu Dahlia Indah as an effort to improve the competitiveness of local MSMEs. The program was conducted using a participatory approach through observation, interviews, training, and both pre-test and post-test evaluations. The results showed a significant increase in participant understanding, with an average improvement from 46.5% to 85.5%. The training covered digital marketing, branding strategies, social media management, and production and distribution planning. These findings indicate that digital marketing-based training contributes positively to enhancing the capacity of Posbindu cadres in managing their businesses. Challenges remain, such as limited production tools, non-eco-friendly packaging, and lack of product certification. However, opportunities exist in developing butterfly pea tea bags and expanding market reach through marketplace platforms and external partnerships. The study recommends strengthening digital strategies, packaging innovation, and certification processes as sustainable steps for the growth of local herbal businesses.
DARI LITERASI SUNGAI KE KOMUNIKASI RISIKO: STRATEGI MEDIA RELATIONS KOMUNITAS BACA CILIWUNG DALAM MEMBANGUN KETAHANAN BANJIR BERBASIS KOMUNITAS [FROM RIVER LITERACY TO RISK COMMUNICATION: MEDIA RELATIONS STRATEGIES OF KOMUNITAS BACA CILIWUNG IN BUILDING COMMUNITY-BASED FLOOD RESILIENCE] Anastasia Putri Kristiani; Desi Natalia; Asep Abdul Rohman
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Vol. 4 No. 2 (2025)
Publisher : Perkumpulan Ahli Bimbingan dan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/al-ihtiram.v4i2.1272

Abstract

Flood disasters remain a recurring challenge in Indonesia, driven by climate change, rapid urbanization, and the degradation of river ecosystems. In this context, effective risk communication is essential to enhance community preparedness and resilience. This study examines how media relations strategies implemented by Komunitas Baca Ciliwung transform river literacy into actionable disaster risk communication. Using a qualitative case study approach, data were collected through in-depth interviews, participant observation, and media content analysis. The findings indicate that media relations extend beyond information dissemination to function as a tool for community empowerment. The community applies multidimensional strategies, including digital media utilization, collaboration with mass media, and locally grounded storytelling to communicate flood risks effectively. These approaches enable the translation of environmental literacy into contextual messages that are easily understood and adopted by local communities. Furthermore, trust and cultural proximity play a critical role in enhancing communication effectiveness. Community-based media relations foster participatory engagement, strengthen public trust, and encourage adaptive behaviors toward flood risk mitigation. Despite challenges such as misinformation and unequal digital access, this study demonstrates that community-driven communication models significantly contribute to building sustainable flood resilience.
MENGGERAKKAN EKONOMI PINGGIRAN: MENGGALI STRATEGI PEMBERDAYAAN UMKM DI KAWASAN SUNGAI CILIWUNG JAKARTA SELATAN MENGGUNAKAN METODE ANALYTICAL HIERARCHY PROCESS (AHP) [MOBILIZING THE PERIPHERAL ECONOMY: EXPLORING MSME EMPOWERMENT STRATEGIES IN THE SUNGAI CILIWUNG AREA OF SOUTH JAKARTA USING THE ANALYTICAL HIERARCHY PROCESS METHOD] Desi Natalia; Anastasia Putri Kristiani; Asep Abdul Rohman
Al-Ihtiram: Multidisciplinary Journal of Counseling and Social Research Vol. 4 No. 2 (2025)
Publisher : Perkumpulan Ahli Bimbingan dan Konseling Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59027/al-ihtiram.v4i2.1273

Abstract

Flood disasters remain a recurring challenge in Indonesia, driven by climate change, rapid urbanization, and the degradation of river ecosystems. In this context, effective risk communication is essential to enhance community preparedness and resilience. This study examines how media relations strategies implemented by Komunitas Baca Ciliwung transform river literacy into actionable disaster risk communication. Using a qualitative case study approach, data were collected through in-depth interviews, participant observation, and media content analysis. The findings indicate that media relations extend beyond information dissemination to function as a tool for community empowerment. The community applies multidimensional strategies, including digital media utilization, collaboration with mass media, and locally grounded storytelling to communicate flood risks effectively. These approaches enable the translation of environmental literacy into contextual messages that are easily understood and adopted by local communities. Furthermore, trust and cultural proximity play a critical role in enhancing communication effectiveness. Community-based media relations foster participatory engagement, strengthen public trust, and encourage adaptive behaviors toward flood risk mitigation. Despite challenges such as misinformation and unequal digital access, this study demonstrates that community-driven communication models significantly contribute to building sustainable flood resilience.
Co-Authors Asep Abdul Rohman Bayu Satria Pratama Desi Natalia DESI NATALIA, DESI Dika Aisyah Veronika Happy Egi Afriano Julian Bongsoikrama Justin Bongsoikrama Nabillaputri Widiauliannisa Rohman, Asep Abdul Septia Pratiwi