The digital era has transformed students’ learning patterns and behavior, requiring Akidah Akhlak teachers to strengthen moral development through exemplary conduct and innovative learning practices that correspond with technological development. This study aims to describe the role of Akidah Akhlak teachers in developing students’ moral character in the digital era, particularly their exemplary role, creativity in developing innovative learning, and its impact on students’ cognitive, affective, and psychomotor aspects at MTs Darul I’tisham Embo, Jeneponto Regency. This study employed a qualitative approach with phenomenological and pedagogical designs. The data sources consisted of an Akidah Akhlak teacher, the head of the madrasah, eighth and ninth grade homeroom teachers, and eighth and ninth grade students. Data were collected through observation, interviews, and documentation and analyzed through data condensation, data display, and conclusion drawing and verification. The findings demonstrate that the Akidah Akhlak teacher plays important roles as a role model, innovator, and motivator in students’ moral development. Exemplary conduct is demonstrated through honesty, discipline, responsibility, politeness, religious practices, and wise use of digital technology in accordance with Islamic values. Learning innovation is implemented through digital learning media and varied methods, including instructional videos, discussions, case studies, presentations, and project-based learning. These roles contribute positively to students’ moral development. Although some students are unable to explain the concept of morality theoretically, they demonstrate its application through disciplined, honest, responsible, polite, obedient, and digitally responsible behavior. The study recommends strengthening teacher exemplarity, digital learning innovation, and collaboration among madrasahs, teachers, and parents to sustain students’ moral development in the digital environment.