<![CDATA[The use of synthetic colorats in cosmetics, particularly eyeshadow, may pose risks of irritation and allergic reactions when used excessively. Therefore, safer alternatives are needed, including natural colorants such as anthocyanins from hibiscus flowers (Hibiscus rosa sinensis L.), which provide natural color and antioxidant activity. This study aimed to formulate hibiscus flower extract as a natural colorant in an eyeshadow cream preparation, determine ist anthocyanin content, and evaluate the physical quality and stability of the preparation at various extract concentrations. The study employed a laboratory experimental method involving the preparation of crude drugs, extraction using 70% ethanol by maceration, standardization of the crude drug and extract, phytochemical screening, formulation of eyeshadow cream with F0 (0%), F1 (10%), F2 (15%), and F3 (20%) extract concentrations, physical quality and stability testing, and determination of anthocyanin content using UV-Vis spectrophotometry. The result showed an extract yield of 30% and a moisture content of 1,24%. The extract met the requirements for ethanol and heavy metal-free testing and contained alkaloids, flavonoids, saponin, triterpenoid, tannins, and anthocyanins. All formulations met the physical quality and stability requirements. Anthocyanin contents were 16,53, 17,19, 23,21, and 25,88 mg/L for F0,F1,F2, and F3, respectively. Increasing the extract concentration resulted in a more intense eyeshadow cream color. These findings indicate that hibiscus flower extract has potential as a natural colorant in eyeshadow cream preparations.]]>
