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All Journal Jurnal Ilmiah Pariwisata Kesatuan
Sri Endah Yuwanitiningrum
Institut Bisnis dan Informatika Kesatuan

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Pengaruh Kualitas Pelayanan Dan Fasilitas Hotel Terhadap Online Guest Review Pada Swiss-Belhotel Bogor Nazwa Aulia Adhani; Sri Endah Yuwanitiningrum; Danti Astrini
Jurnal Ilmiah Pariwisata Kesatuan Vol. 7 No. 1 (2026): JIPKES Edisi Januari 2026
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v7i1.5564

Abstract

The hospitality industry in the digital era faces competition, guest experiences are not only felt during their stay but are also reflected in the reviews they share across various online platforms. Online guest reviews have become a crucial factor in building brand image and influencing prospective guests’ decisions when choosing a hotel. This study aims to analyze the influence of service quality and hotel facilities on online guest reviews at Swiss-Belhotel Bogor. This study applied a quantitative approach involving 100 respondents selected using the Slovin formula and purposive sampling. Data were gathered through questionnaires distributed to guests who had previously stayed at the hotel and were then analyzed using the SEM-PLS method. The results indicate that service quality has a positive and significant effect on online guest reviews, with a coefficient of 0.303 and a p-value of 0.010. Furthermore, hotel facilities have a positive and significant effect, with a coefficient of 0.441 and a p-value of 0.000, demonstrating a more dominant influence compared to service quality. Both variables contribute meaningfully to increasing guests’ intention to write online reviews. These findings improving service quality and effectively managing hotel facilities are essential strategies for maintaining reputation amid the increasingly competitive hospitality industry
Analisis Pengaruh Promosi Word Of Mouth Dan Media Sosial (Tiktok) Terhadap Keputusan Pembelian Jasa Partner Wedding Organizer Puspa Dewi Amarta; Sri Endah Yuwanitiningrum; Febry Lowyk Rihe Riwoe; Ade Mulyana
Jurnal Ilmiah Pariwisata Kesatuan Vol. 6 No. 2 (2025): JIPKES Edisi Juli 2025
Publisher : Prodi Pariwisata dan LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jipkes.v6i2.5570

Abstract

This study aims to examine the influence of Word of Mouth and social media promotion through TikTok on consumers' purchasing decisions for Partner Wedding Organizer services. A quantitative approach was applied, with 78 respondents selected using purposive sampling based on the Slovin formula. Data were collected via a closed-ended Likert-scale questionnaire and analyzed using SPSS version 25. Validity and reliability tests confirmed the quality of the measurement instruments. Multiple linear regression analysis showed that Word of Mouth had a positive and significant effect on purchasing decisions, with a t-value of 2.998 and a significance level of 0.004. Similarly, TikTok promotion had a positive and more dominant influence, with a t-value of 5.440 and a significance level of 0.000. The coefficient of determination (R²) was 0.600, indicating that both variables explained 60% of the variation in purchasing decisions. The F-test result was 56.198 with a significance level of 0.000, meaning the variables jointly have a significant influence. These findings suggest that TikTok promotions are more influential than Word of Mouth, highlighting the importance of optimizing social media strategies while still strengthening Word of Mouth to enhance competitiveness in the wedding service industry
Co-Authors Ade Mulyana Danti Astrini Febry Lowyk Rihe Riwoe Nazwa Aulia Adhani Puspa Dewi Amarta