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All Journal Jurnal DIALEKTIKA : Jurnal Ilmu Sosial
Azmiyati Nur Hasanah
Universitas Al-Ghifari Bandung
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Digitalization of Ym Chips MSME Through Branding and Digital Marketing Media Aflah Supriatna; Alika Jangiani; Andita Mauliyah Pratama Woy; Azmiyati Nur Hasanah; Eva Nurholifah; Fachry Syamsy.S; Gita Pebrianti; Haeva Mulyani; Ikhsan Zulfikar Ali; M. Aliafi Frimulya; Dedeh Rosmaniar Sofia; Ina Siti Nurhasanah
Jurnal Dialektika: Jurnal Ilmu Sosial Vol. 24 No. 2 (2026): Jurnal Dialektika: Jurnal Ilmu sosial
Publisher : Pengurus Pusat Perkumpulan Ilmuwan Administrasi Negara Indonesia (PIANI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63309/dialektika.v24i2.1193

Abstract

Abstract Marketing digitalization is one of the efforts to help Micro, Small, and Medium Enterprises (MSMEs) expand their marketing reach and increase public awareness of their products. This community service activity was conducted at Keripik Singkong YM, located in Mekarwangi Village, Ibun District, Majalaya, Bandung Regency. The business previously relied on traditional word-of-mouth marketing, resulting in a relatively limited marketing reach. This activity aimed to improve the brand identity, location accessibility, and promotional media of the MSME through the utilization of digital technology. The methods used included interviews, observation, socialization, and mentoring. The activities were implemented through logo rebranding, registration of the MSME location on Goggle Maps, and the creation of a promotional banner. The results showed that Keripik YM obtained a new visual identity in the form of a redesigned logo, promotional media in the form of a banner, and a business location registered on Goggle Maps. In addition, the MSME owner gained an understanding of the importance of utilizing digital technology to support marketing activities. This digitalization activity can serve as an initial step for Keripik YM to expand product awareness and develop broader marketing activities. Keywords: MSME Digitalization, Digital Marketing, Branding, Google Map,; Media For Promotion
Co-Authors Aflah Supriatna Alika Jangiani Andita Mauliyah Pratama Woy Dedeh Rosmaniar Sofia Eva Nurholifah Fachry Syamsy.S Gita Pebrianti Haeva Mulyani Ikhsan Zulfikar Ali Ina Siti Nurhasanah M. Aliafi Frimulya