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All Journal EKONOMIS : Journal of Economics and Business
Dwi Nurhidayah
Universitas Sarjanawiyata Tamansiswa Yogyakarta
Economics, Econometrics & Finance

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Effect of Family Environment, Self-Confidence, and Social Media Utilization on Interest in Online Entrepreneurship Dwi Nurhidayah; Kusuma Chandra Kirana; Didik Subiyanto
Ekonomis: Journal of Economics and Business Vol 10, No 2 (2026): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i2.2397

Abstract

This study aims to examine the effects of family environment, self-confidence, and social media utilization on online entrepreneurial interest among Management students at Universitas Sarjanawiyata Tamansiswa, Yogyakarta. A quantitative associative approach was employed with a sample of 90 students selected through simple random sampling. Data were collected using a Likert-scale questionnaire and analyzed by multiple linear regression after validity, reliability, and classical assumption tests. The results show that self-confidence has a positive and significant effect on online entrepreneurial interest and is the dominant predictor. Family environment has a positive but insignificant effect at the 5 percent level, while social media utilization is insignificant and negatively signed. Simultaneously, the three variables have a significant effect and explain 22.4 percent of the variation in interest. The findings highlight the importance of strengthening self-confidence and using social media productively to foster students’ online entrepreneurial intention.
Co-Authors Didik Subiyanto Kusuma Chandra Kirana